Paul Kelly, Unilever, appointed co-chair of ECR Ireland

Joining Edel Russell, Musgrave Group, as co-chair, Kelly takes the role following the conclusion of the tenure of Helen Kenny, CEO, Vista Foods
24 January 2025
ECR Ireland recently announced the appointment of Paul Kelly, business unit & customer strategy planning director, Unilever as its new supplier co-chair.
He will succeed Helen Kenny, CEO, Vista Foods, in his new role.
Kelly will join Edel Russell, Musgrave Group who together will co-chair the ECR Ireland team.
ECR Ireland noted that both are ‘keen to continue broadening the group’s membership base.’
Together Kelly and Russell will ‘develop relevant output and peer-to-peer forums for retailers, suppliers and service providers in category management, shopper insights, shopper marketing, sustainability, supply chain, inclusion & diversity and digital path to purchase.’
Speaking on his appointment, Kelly, said: “On behalf Unilever, I am delighted to have this opportunity of working with ECR Ireland in an industry leadership role to always seek better ways of working together and serving consumer needs.
“Many of the ECR ideals are extremely relevant within Unilever, especially sustainability, shopper marketing and transformative technology and I hope we can further develop these workstreams during my tenure as co-chair.”
Warm welcome
Declan Carolan, managing director, ECR Community and general manager, ECR Ireland, added: “I am delighted that Paul will become the ECR Ireland supplier co-chair.
“Unilever have been an ever present on the Steering Group of ECR Ireland since its inception and have always been strong advocates of promoting better collaboration in Ireland & throughout the world”.
“I wish to offer thanks to Helen Kenny for her leadership role as co-chair of ECR Ireland for the last three years. Helen’s tenure oversaw a period of growth for ECR Ireland with 75 companies now members.”
Forthcoming event
The next major ECR Ireland event will be the ECR Leaders Forum on 1 May, O’Reilly Hall, UCD when CEO interviews and the industry hot topics will take centre stage.
ECR Ireland is a not-for-profit industry group which promotes better working together between trading partners to fulfil consumer wishes better, faster, at less cost and in a more sustainable way.
Read more: Musgrave Group’s Edel Russell appointed co-chair of ECR Ireland
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