Pallas Foods unveils ‘Pallas Green’ as new name for fresh produce brand

Keelings Farm Fresh is now known as 'Pallas Green'

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Foodservice provider Pallas Foods has renamed its fresh produce brand ‘Pallas Green’, with a fresh new brand identity to match.

Formerly named Keelings Farm Fresh, Pallas Green says its brand ethos, product quality and experienced  staff remain unchanged.

Employing 100 staff throughout the country, Pallas Green distributes hundreds of lines of fresh fruit and vegetables to customers around Ireland, with a dedicated team of buyers, sales managers, and product specialists.

Speaking at the re-brand, Dan Geary, CEO of Pallas Foods, said: “We would like to assure all of our customers that while our brand identity is evolving our products and excellence in customer service remains unchanged.” Buying Irish and local wherever possible is a key focus, he said, “to support Irish jobs, Irish growers and Irish producers, and to ensure we deliver the freshest of produce to our customers’ doors.”

The brand’s tagline is ‘Always Market Fresh’ which Geary says the company ensures through “long-established relationships with our produce partners”.

For more information on Pallas Green and its extensive range of fresh and home grown fruit and veg visit www.pallas-green.ie, contact your local Pallas Green rep, or call the Pallas Green team directly on 1850 804 166.  You can also follow the Pallas Green team on Twitter @Pallas-Green.

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