NowCoco Sparkling hits Irish shelves

NowCoco range

NowCoco sparkling coconut water drives growth in Ireland’s functional drinks market with natural, sugar-free hydration

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Brand Central

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NowCoco, a sparkling coconut water brand, is recently making waves in Ireland’s functional drinks market by offering natural, sugar-free hydration with fruit flavours.

NowCoco Sparkling Coconut Water is rapidly gaining momentum within Ireland’s fast-growing functional drinks category. Made with real coconut water, a splash of fruit juice and no added sugar, it delivers crisp, natural hydration with a bright, refreshing taste.

Fast-growing beverage

Coconut water remains one of the fastest-growing beverage segments globally, as consumers look for natural electrolytes and cleaner, low-sugar alternatives. NowCoco brings a modern twist to the category with its sparkling format, opening the door to a wider, more adventurous audience.

NowCoco is delivering strong traction at retail by attracting wellness-driven shoppers who are actively seeking healthier, natural hydration options. Its sparkling format fills a clear gap on shelf, offering a differentiated alternative to traditional still coconut waters and driving incremental category growth rather than substitution. Supported by energetic marketing, influencer partnerships and nationwide sampling, NowCoco is converting awareness into repeat purchase and building a loyal, engaged consumer base across key retail channels.

Crafted using ethically sourced coconuts and vibrant fruit flavours, NowCoco is made for active lifestyles, daily wellbeing and moments that need a lift, with further nationwide expansion planned for 2026.

Read more: SiSú Drinks wins €50,000 media bursary sponsored by SuperValu

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Read More: Coconut NowCoco