Nourish expands Dunnes Stores partnership
Dunnes Stores' format as a "food department store" continues to take shape, with the addition of a fourth Nourish health food outlet within the supermarket giant's Blanchardstown Centre outlet. It is the fourth Nourish store to open in a Dunnes Stores outlet since the two formed a partnership last year.
19 November 2018 | 0
Health food store Nourish has opened its fourth outlet in Dunnes Stores, the fourth store of its kind to be established after the brand formed a partnership with the supermarket chain last year. The store, like the other three Dunnes outlets and seven more standalone Nourish stores, will continue to be run by co-founder Derek Kelly and his son Odhran.
The Sunday Business Post reports that Nourish and Dunnes Stores went into business last year after an approach by Dunnes Stores director Anne Heffernan. The first Nourish concession was established some time later at Dunnes’ flagship store in Cornelscourt, Dublin.
“It was a fantastic opportunity to put a Nourish store right in the middle of one of the busiest supermarkets in the country,” Odhran Kelly told the Post. “It took us a little while to get to grips with the challenge, but we are delighted with the response.”
The expansion of Nourish – which sells a broad range of natural and healthy products – is further evidence of the exponential growth of the segment in recent years. It is also indicative of Dunnes’ ongoing evolution into what might be called a “luxury food department store”, having already introduced store-within-the-store offerings such as James Whelan Butchers, Sheridans Cheesemongers and Sol Coffee.