Grocery market share: strong autumn for Germans

Christmas shopping is already well underway, according to Kantar Worldpanel's latest figures
Christmas shopping is already well underway, according to Kantar Worldpanel's latest figures

Kantar Worldpanel has published its latest supermarket share figures for the Irish market for the 12 weeks ending 8 November 2018, which reveal a strong showing for Aldi and Lidl ahead of the Christmas shopping rush.

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19 November 2018 | 0

As the major retailers commence their Christmas seasons, Aldi and Lidl have had a strong start, posting sales increases of 5.5% and 4.3% respectively in Kantar Worldpanel’s latest supermarket share figures. The two German discounters are now tied in fourth and fifth positions at 11.7% each, while Aldi has been the fastest-growing retailer in the pack for the second consecutive period – a feat it last achieved in August 2017.

Giles Hurley, CEO of Aldi UK and Ireland, said the company is delighted to be Ireland’s fastest-growing retailer for the second consecutive month. “This is great news for customers,” Hurley said, “and with three more new stores to open between now and Christmas, even more people will be able to swap to Aldi.

“We’ve had a record Halloween in our stores,” Hurley continued, “and with Kevin the Carrot once again leading our Christmas campaign, our teams are very busy preparing for the run into Christmas, ensuring all our customers get the best quality products at the best value, all under one roof.”

Meanwhile, Dunnes Stores remains in the number one position with 22.4% of the market and sales growth of 3.6%, keeping SuperValu and Tesco in second and third positions, with 21.4% and 21.3% respectively. This close proximity suggests Tesco may manage to sneak into second position, depending on the strength of Christmas sales. Dunnes Stores’ sales grew by 3.6%.

Meanwhile, Kantar Worldpanel’s latest report reveals that Halloween on 31 October generated a boost of almost €30m for Irish supermarkets. Amid a host of parties and trick-or-treating, sales of confectionery were up by 4%, compared with the same period last year. The report also noted that an impressive 17% of Irish households purchased a pumpkin over the Halloween season.

Now, however, it’s on to the most wonderful and busy time of the year, and Christmas shopping is already in full swing according to Douglas Faughnan, consumer insight director at Kantar Worldpanel. “With Halloween wrapped up and the arrival of the much-anticipated Christmas TV adverts this week, Irish shoppers are already getting excited for the festive season,” says Faughan. “In fact, more than 50,000 people had already bought a Christmas pudding by 4 November.”

 



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