Nielsen acquires Brandbank

Nielsen has acquired Brandbank in a move to place the company 'at the heart of retail'

Acquisition set to place Nielsen 'at the centre of the FMCG/retail demand chain'

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22 January 2015 | 0

Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, has today announced that it has successfully completed its acquisition of Brandbank, an established world leader specialised in the process of digitally collecting, managing and distributing FMCG product and brand image content for retail syndication across in-store, print promotional and e-commerce platforms.

Brandbank currently works with major multi-national grocery and health and beauty retailers and over 6,000 FMCG suppliers in more than 16 markets. The business distributes in excess of 50 million digital product assets to retailers,wholesalers and foodservice businesses every year.

“This acquisition marks an exciting advance in our company’s digital evolution,” said Nielsen global president John J. Lewis.  “These new digital capabilities will enrich our existing global product reference information and operational processes to drive greater analytic capabilities for our clients.

“It places Nielsen at the centre of the FMCG/retail demand chain and at the heart of retail. Also, it gives us a pivotal role helping clients to navigate and unlock e-commerce opportunities to engage an increasingly mobile and digitally-oriented generation of shoppers.”

Nielsen will acquire all Brandbank data, working processes and ongoing client work.  It will also integrate Brandbank teams across the UK, Ireland, France, the Netherlands, Poland, Czech Republic, Slovakia, Hungary, Turkey, China, Thailand and Malaysia.  In addition, the business is in conversations with Brandbank clients in the US, Canada and Germany.

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