New research shows over 50% feel they are compromising on food choices when eating on-the-go
Circle K innovates Ireland’s forecourt food with new tasty ‘Grab and Go’ range
Print29 September 2020
Despite the disruption caused by Covid-19, new research* of 1,000 adults commissioned by Circle K, shows that 58% of Irish people continued eating on-the-go since Covid-19 interrupted our lives, and over a quarter (26%) buy ready-made meals from a convenience retailer at least once a week.
Forecourts are a key aspect of Ireland’s convenience retail sector but almost half (48%) of Irish people think that there is a lack of food options to choose from at the forecourt. Overall, 60% felt they were compromising their food preferences when choosing to eat on-the-go. When asked to rank what was most important to them when choosing food on-the-go, the majority (28%) of people said taste, 25% said quality, 14% said value, 10% said convenience and 7% said choice.
Circle K states that it “set out to challenge these perceptions and deliver upon the public demand for quality, choice, taste, value and convenience”. As a response, the group has just launched a new ‘Grab and Go’ range.
Grab and Go
According to Circle K, its new offering “represents the tastiest and highest quality food range it has ever produced”. A wide choice of new convenient ready-made sandwich and baguette options includes a Southern Fried Chicken and Cheese Baguette, Cajun Chicken Baguette and tasty salad products, lunch and all-day hot snacking for people on the move has reached great new heights.
In addition to the ready-made options, Circle K has also added new items to its popular breakfast range. Joining the breakfast range line up are several meals such as Sausage or Egg and Bacon on a Brioche Bun, a Breakfast Muffin complete with Ballymaloe Relish, a Veggie Omelette Bagel and a tasty Breakfast Baguette, garnished with a sauce of choice and served on sourdough bread.
A firm favourite, Circle K’s selection of Irish, Gourmet Chilli, BLT and French hot dogs – all made from the same high-quality ingredients and toppings – are also available in sites nationwide as part of the new Grab and Go offer.
“At Circle K, we strive to make our customers’ lives easier every day and have been listening to what consumers want from food options while on the go: taste, high quality, great value, excellent choice and convenient access,” said Judy Glover, senior market director, Circle K Ireland.
Circle K’s new ‘grab and go’ food, gourmet hot dogs and breakfast range are available to purchase at select sites across its company owned network.
*(Source: According to research conducted of 1,000 Irish adults by iReach Insights on behalf of Circle K, August 2020)
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