New director of quality assurance appointed to Good Food Ireland

Paul Carey, director of Quality Assurance, Good Food Ireland

Paul Carey will now lead the Good Food Ireland inspection team in a new full-time role within the organisation



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22 September 2020

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Good Food Ireland, which promotes Irish food and drink producers and experiences, has appointed Paul Carey as director of Quality Assurance.

Carey brings a wealth of experience to the role, having worked in the food and tourism hospitality industry for over 30 years both in Ireland and internationally. He is a qualified chef, HACCP manager and graduate of Shannon College of Hotel Management.

“Driving and maintaining standards has never been so important,” said Margaret Jeffares, founder of Good Food Ireland.

“Since Good Food Ireland was established in 2006 much has changed in Ireland’s food and tourism scene. The sustainable commitment to using Irish ingredients and local produce has become more popular as it now presents a viable and commercial proposition,” she said.

“Since the Covid-19 pandemic we have seen a great increase in the support for local and now with a possible no deal Brexit this support will become even more necessary,” Jeffares added. “However, there is a growing battle for trust amongst consumers, so it is imperative that standards are transparent and truthful.”

Paul Carey will now head up the Good Food Ireland inspection team, a new full-time role which the organisation believes is “a positive indication of how important local food and drink has become for customers and guests”.

“As I travel around Ireland meeting such committed people I am inspired every time by their passion and innovation,” Paul Carey said. “They want to give their customers the very best food and drink experience and work closely in partnership with local Irish producers. This is my dream job and I very much look forward to working with the team to continue raising standards and giving recognition to those businesses for what they do so very well.”

Good Food Ireland is an all-island endorsement directing customers and holidaymakers to quality local Irish food and drink experiences. It identifies and promotes with distinction, Irish food and drink producers, tourism hospitality businesses and other food and drink related businesses. For more information, visit




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