Nearly 1 in 3 blame bad coffee in pub for not returning

The quality of the coffee on a menu impacts significantly on customer retention.

33% of consumers in the UK have cited poor quality coffee as a very likely or likely reason not to return to a pub while only 10% of pubs there serve “excellent or good” coffee.

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The quality of the coffee on a menu impacts significantly on customer retention.

The research is contained in the latest OnePoll survey of 2,000 respondents on behalf of United Coffee UK & Ireland.

It shows that the quality of the coffee on a menu also impacts significantly on customer retention. Poor quality coffee would put 40% of respondents off returning to a fine dining restaurant, 36% off returning to independent restaurants and 30% off returning to a fast-food outlet.

Consumers aged 45-plus are more likely not to return to a restaurant, pub or fast-food outlet if the coffee is of poor quality.
The results also highlight an emerging consumer trend – ‘coffee as the new dessert’, states United Coffee. Increasingly, diners are opting for a cup of coffee to end a meal instead of dessert. Eight out of 10 consumers now consider ordering a coffee rather than dessert when eating out with more than a quarter (27%) regularly choosing coffee over the dessert option on the menu.
This shift in consumer behaviour is particularly prevalent in the youngest consumers surveyed, with coffee over dessert being the most popular choice for 18–24 year-olds.

Latte is still the the UK’s favourite type of coffee (favoured by 32%) followed by Cappuccino (25%) with Americano increasing in popularity (18%).

The type of establishment consumers dine in also affects the type of coffee they choose – filter coffee is a popular choice when drinking in pubs, branded restaurants and fast-food outlets but when eating in a fine dining setting an espresso is the preferred coffee with which to end a meal.

The top three meal occasions for enjoying a coffee are breakfast (1), mid-morning (2) and lunchtime (3).
25-34 year-olds, on average, will treat themselves to a cup of coffee purchased out of home on most days, states the survey.

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