National Ploughing Championship’s sustainability pledge

Coca-Cola has been an official partner of the National Ploughing Championship since the 1990s

3.5 tonnes of "virgin" plastic will be removed from circulation during the event



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10 September 2019

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Coca-Cola Ireland and the National Ploughing Championship have announced an initiative that will see all soft drinks and bottled water sold at the 2019 event contain at least 50% recycled plastic. It is estimated that more than 3.5 tonnes of “virgin” plastic will be eliminated from circulation as a result of the joint effort, which came about through a “shared vision to support and champion sustainable manufacturing across Ireland”.

Coca-Cola HBC has been the exclusive beverage partner to the Ploughing Championships for more than 25 years. The 2019 event takes place from 17 – 19 September.

As part of its journey to create a world without waste, Coca-Cola HBC recently announced that the Deep RiverRock water range is now bottled using 100% recycled PET (plastic) and integrates 50% recycled plastic into all its 500ml soft drink bottles. These include household name brands such as Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Fanta and Sprite.

The National Ploughing Championships will be the first national event to see the roll-out of these new packs made from recycled PET.

Anna May McHugh, managing director of the National Ploughing Association said the announcement is particularly fitting, given that sustainability is a key theme for this year’s ‘Ploughing’. “Alongside this excellent initiative by Coca-Cola HBC Ireland,” McHugh said, “the NPA has not only taken Local and National Environmental strategies and policies on board when finalising its sustainability strategy for 2019, but has also considered the role it can play in supporting the UN Sustainable Development Goals.”

Coca-Cola HBC adds that it is committed to championing more recycling behaviour at the National Ploughing Championship with recycling infrastructure at key selling points on site.

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