Musgrave launches 2025 ‘Gives Back’ campaign

Pictured are Oscar’s Kids who are one of the recipients of funds raised through the 2024 Musgrave Gives Back programme

'Breakthrough' Cancer Research, HUGG, MS Ireland & Homeless Help Named as 2025 charity partners

Print

Print

News

Read More: Gives Back Musgrave SuperValu

Musgrave has officially kicked off its 2025 Musgrave ‘Gives Back’ campaign – ‘a powerful, people-powered fundraiser set to deliver real impact for Irish charities’.

What began as the Musgrave Triathlon in 2002 has grown into a national movement, raising €5.5 million for vital causes over two decades, the company noted.

‘Making a difference’

In 2024 alone, Musgrave highlighted that the Gives Back campaign raised €190,000 for four standout charities making a difference every day:

• Breakthrough Cancer Research used funds to support six PhD cancer research scholarships – with a seventh in the pipeline for 2025.
• Oscar’s Kids brought joy to young cancer patients through dream-fulfilling “Magic Moments” and uplifting “Mini Moments.”
• Anam Cara is now opening a bereavement centre in Munster, expanding grief resources and training frontline professionals.
• Order of Malta purchased a new Cork-based ambulance to bolster community emergency response.

‘Bigger, bolder, and more ambitious’

According to the food retail, wholesale, and foodservice provider, for 2025, the initiative is back – ‘bigger, bolder, and more ambitious’.

This year’s partner charities are Breakthrough Cancer Research, HUGG, MS Ireland, and Homeless Help, each nominated and championed by Musgrave colleagues across Ireland, it added.

The campaign will build throughout the year with a mix of grassroots fundraisers and major events – including the highly anticipated Musgrave Fun Day at SuperValu Páirc Uí Chaoimh, taking place on the 22 August 2025.

Last year’s event brought together hundreds for a 5K run, soccer tournament, tug of war, and a festival of food, music, and community celebration.

The 2025 Musgrave Gives Back campaign officially launched yesterday 8 June.

Read more: Musgrave launches sustainability initiative

© 2025, by ShelfLife reporter

Read More: Gives Back Musgrave SuperValu

Related Articles

SuperValu brings ‘The Difference is Real’ to Taste of Dublin as official Real Food Kitchen partner →

Dunnes holds steady as Ireland’s top grocer →