Musgrave launch sustainability initiative
Musgrave target to have reached its respective emission targets validated by SBTi in 2025
Print29 April 2025
Musgrave has launched the Musgrave Supplier Sustainability Initiative (MSSI) – to drive collective action on issues like carbon reduction and food waste with its suppliers.
MSSI is part of Musgrave’s Growing Sustainably Every Day sustainability strategy which focuses on three pillars – Caring for the Planet, Sourcing for Good, and Creating Vibrant Communities. This initiative will equip suppliers with the knowledge and skills to:
- Set emissions reductions targets aligned with Science Based Targets, the overall aim of which is to limit global warming to 1.5C;
- Make enhancements to packaging to ensure it is reusable, recyclable or compostable by 2030;
- Sign up to the Environmental Protection Agency Food Waste Charter and commit to reducing food waste by 50% by 2030
- Facilitate continuous knowledge-sharing to bring about more meaningful change at pace.
The participants in the programme are long-standing Musgrave indigenous Irish food and drink suppliers and in line with Musgrave’s commitment to being the greatest supporter of the Irish agri-food industry.
Musgrave aims
Speaking about the initiative, Marcus Shortall, sustainability project manager, Musgrave Group said: “At Musgrave we have always been committed to locally sourced produce and long supported Irish food and drink producers.
“Our retailer SuperValu is the largest supporter of Irish produce in Ireland.
“The Musgrave Supplier Sustainability Initiative is a partnership which demonstrates our steadfast support for Irish suppliers and enables us to deliver the most sustainable choice of products for our customers.
“We recognise how challenging it can be for stakeholders across our supply chain to set and progress cohesive and impactful sustainability targets.
“We realise that we cannot achieve our goals alone and can leverage expertise and supports to ensure we, along with our valued suppliers, are on the same path of progress, working to the same end goal.
“Musgrave is seeking to have our emissions reduction targets validated by SBTi in 2025.
“This will demonstrate a clear roadmap for reducing emissions, ensuring that its climate actions are scientifically robust and aligned with international best practices.
“Through collaboration with our suppliers we are committed to assessing our value chain to pinpoint key areas for improvement, partnering with our suppliers to establish ambitious carbon reduction targets to manage greenhouse gas emissions.”
Musgrave have already made strides in achieving progress on ambitious sustainability targets including decarbonisation across their owned operations. This includes:
- €25 million Sustainability Fund was established by Musgrave to support its retailers to achieve a net zero carbon target by 2040 facilitating a reduction in its carbon footprint of more than 12% through initiatives like refrigeration upgrades and the installation of LED lighting and solar panels.
- SuperValu is committed to making 100% of its own-brand packaging recyclable, reusable or compostable by 2025. Presently, 96% of SuperValu’s own brand packaging is either recyclable, reusable or compostable.
- Over 42,000 solar panels are installed across its network of SuperValu and Centra stores
- By 2030, half of the Musgrave fleet will operate on alternative fuel, with an overall ambition for the entire fleet to be net zero by 2040.
Read more: Musgrave joins ‘30% Club’
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