Musgrave CEO: Veganism is going mainstream

Musgrave Group CEO Chris Martin is set to step down from the role after 14 years
Musgrave Group CEO Chris Martin is set to step down from the role after 14 years

Musgrave CEO Chris Martin has made predictions for the future of convenience retailing in a new interview, stating that veganism is the new food trend consumers will latch on to, while stores will evolve further into hubs of experience rather than simply food stops.

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7 September 2018 | 0

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Musgrave Group CEO Chris Martin has set out his vision for the future of convenience retailing, visualising stores as places where people will go not only to buy products, but do so with a growing concern for the environment and the sustainailtiy of the food they are consuming. As food trends come and go year by year, he predicts that veganism – eliminating all meat and dairy from the diet – will be bigger than ever in years to come.

“Consumers will make more informed decisions about the health and nutritional benefits of what they buy, coupled with growing concern for the environment and the sustainability of the food ecosystem,” Martin says in an interview with Bizplus.ie. “In this growing market, veganism is likely to be mainstream and consumers will demand a new level of convenience, speed and availability.”

Alongside that search for convenience and speed, Martin also predicts that supermarkets and c-stores will be re-imagined as places where people will seek experiences as much as supplies and services.

“Bricks-and-mortar retail will be all about the experience,” he said. “The integration of leisure, lifestyle and shopping is something consumers will increasingly expect, combining expert advice with the ability to meet, work and connect, and receive tailored offers and recipes.”

As for the company itself, Martin revealed that Musgrave has set a new purpose as “Growing Good Business” – growing sustainably for the benefit of partners, colleagues and the company. “This provides a common direction for our people to drive and stretch our brands,” he says, “while at the same time exploring growth opportunities in new markets. It’s placed growth at the heart of what we do, but not at any price.”

 

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