Musgrave appoints Ian Allen as MD of SuperValu and Centra

Ian Allen

Currently serving as SuperValu sales director, Ian Allen will take up his new role on 1 January



22 December 2020

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Musgrave has appointed Ian Allen as managing director of SuperValu and Centra. A 23 year Musgrave veteran, he currently serves as SuperValu sales director and will take up his new role on 1 January 2021.

With over 30 years’ experience in the grocery industry and a proven track record of delivering significant brand growth, Ian Allen has been responsible for significant commercial outcomes for Musgrave since joining the business in 1997. He has served in a variety of roles including Centra sales director, head of trading strategy & planning and director of Frank and Honest Coffee, which is now the number one on-the-go coffee brand in the country.

Musgrave CEO Noel Keeley said the group was delighted to appoint Ian Allen in the role. “His appointment reflects the success he has had across multiple roles, most recently as sales director of SuperValu, which has performed strongly this year,” Keeley said.

He also thanked Ray Kelly who served as interim managing director over the past number of months, “stepping into the role in the midst of a global pandemic and steering our retail brands through Covid-19”.

“Despite the challenges of Covid-19, we plan to further cement the leadership status of our retail brands by doubling down on our commitment to source Irish wherever possible, investing in innovation such as our online shopping service and delivering the best customer experience in the market,” Keeley added. “The strength of our brands is reflected by the fact that every day almost 700 independent SuperValu and Centra stores go toe-to-toe with international chains and we will continue to go from strength-to-strength under Ian’s stewardship.”

Currently, SuperValu serves over 2.6 million customers every week with 223 stores nationwide and Centra serves over three million customers per week with a total of 473 stores across the country.




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