Musgrave announces partnership with eCommerce platform in Singapore
The new agreement between Musgrave and RedMart Singapore was facilitated by Bord Bia and Enterprise Ireland
14 September 2022
Musgrave has announced a new supply partnership with RedMart Singapore, the online supermarket arm of leading eCommerce platform, Lazada Singapore, and part of the well-known Lazada Group.
The agreement was facilitated by Bord Bia and Enterprise Ireland and follows a trade mission to South East Asia with Minister of Agriculture, Food and the Marine Charlie McConalogue showcasing Ireland’s vision for a food systems approach to the sustainable development of the sector, Food Vision 2030.
The partnership will eventually see Musgrave supply over 400 products from its SuperValu own brand range and other Irish brands to Singapore’s leading online grocery platform.
The RedMart deal follows a major investment by Musgrave in its new Irish food export fulfilment centre in Ballymun, Co. Dublin, which has recently received approval from the Department of Agriculture.
“Musgrave is delighted to announce this new partnership with RedMart Singapore,” said Liam Hyland, director of Export and International Trade at Musgrave. “The deal will see over 400 SuperValu own brand products, many of which recently won the renowned Great Taste awards, and other well-known Irish brands made available to customers across Singapore while opening one of the world’s fastest growing markets to Irish producers and suppliers.”