Müller Corner waltz back onto our screens as sponsors of RTE’s Dancing With The Stars 2023

Significant promotional campaign set to drive demand in-store


Brand Central

3 January 2023 | 0

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Müller Corner has returned as the sponsor of RTÉ’s Dancing with the Stars, the country’s most popular dance-off show, and is supporting it with a significant promotional campaign to help drive consumer demand in-store of Müller Corner Irish Favourites.

Special promotional packs are on shelves now and include a ‘Text to Win’ Competition to be in with a chance of winning a pair of tickets to attend a live Dancing with the Stars show and overnight hotel stay. 

The multipack includes Müller’s best-ever Müller Corner recipe, which contains more protein and has a thicker and creamier texture and consumers can enjoy Ireland’s favourite flavours: Strawberry, Vanilla Chocolate Balls, and Milk Chocolate Digestives.  

“Dancing With The Stars is always such a joyful show to watch, and we are very excited to be proud partners again this year,” said Sean Cleary, head of Müller Ireland. “With such a great cast, audience and dances each week that keep us on our toes, the show perfectly aligns with our brand purpose, which is to inspire happy and  healthy lifestyles.”

The show, which begins in January and runs until March 2023, features a new hosting duo of Jennifer Zamparelli and Doireann Garrihy, along with famous faces such as Suzanne Jackson, Carl Mullen, Panti Bliss and Shane Byrne taking to the dancefloor this year.



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