M&S pledges wine range to go vegan
To mark World Vegan Day 2019, M&S Food has pledged that all of its own-label wines will be fully vegan-friendly by 2022. The move is designed in conjunction with the global push towards plant-based eating as well as the fight against climate change.
5 November 2019
To mark World Vegan Day, which took place on Friday 1 November, M&S Food has made the commitment to have an entirely vegan-friendly own-label wine range on shelf by the end of 2022 – a first for multiple retailers.
Animal-based ingredients are commonly used in wine production across the globe with the most common including egg whites, milk protein and animal gelatine. Substituting these for plant-based alternatives such as pea protein or modifying vine management and winemaking techniques means wines are 100% suitable for those following a vegan diet.
M&S first began labelling wines as ‘suitable for vegetarians’ in 1998, with ‘suitable for vegans’ following in 2005, where applicable. All bottles are clearly marked on the back label.
Currently 70% of the M&S wine range is suitable for vegans, including popular wines such as M&S Prosecco, Champagne, Chablis and Malbec.
Sue Daniels, M&S chief winemaker, said the move is part of the group’s overall commitment to make its products more relevant to consumers’ changing dietary choices. “Obviously,” said Daniels, “such a large-scale commitment isn’t without its challenges, but we have been working on alternatives with winemakers for several years and have already seen radical changes in more traditional areas such as France and Spain.
“We will be supporting the rest of our partner wineries every step of the way towards this goal,” she added.
Separate to its commitments in the wine area, M&S recently launched its vegan-friendly Plant Kitchen range, while a host of products are about to launch offering a complete vegan Christmas dinner.