M&S Food launches new meat-free mince

New innovation has less saturated fat than meat mince, contains one of an individual's five-a-day per portion and carries the M&S Eat Well flower

Unlike other meat-free minces, M&S says its new Plant Kitchen ‘More than Mince’ doesn’t contain soya or ultra processed foods



5 January 2024

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M&S launched its new Plant Kitchen More Than Mince (€5.75, 300g) on Tuesday, 2 January.

Packed with 10 diverse plant varieties, including red onion, sunflower and pumpkin seeds, red peppers, broccoli, carrots, parsley and garlic, M&S describes its latest plant-based innovation as “game-changing”.

It also contains psyllium husk, a high-fiber wholefood, and unlike other plant-based mince alternatives, doesn’t contain artificial colours, flavourings, stabilisers, emulsifiers, thickeners, preservatives or added sugars.

Not only high in fibre, protein and rich in nutrients, the new meat-free mince has less saturated fat than meat mince, contains one of an individual’s five-a-day per portion and carries the M&S Eat Well flower (denoting foods meeting evidence-based nutritional criteria).

With an umami, savoury flavour, the new mince is also available in Plant Kitchen More Than Meatballs (€5.75, 300g), which will launch later this month.

“Although 91% of our customers are aware of the recommendation to eat five portions of fruit and veg a day, only 31% are aware of the benefits of increased plant diversity on their gut health*,” said M&S senior nutritionist, Rebecca Brown.

“This has been a newer topic of conversation in nutrition circles, with recent recommendations – based on emerging science – suggesting you should aim to eat 30 different plants each week to boost the diversity of the bacteria in our gut microbiome, leading to a happier gut,” she added.

M&S Food Health Guide

M&S has also put together a simple and practical M&S Food Health Guide for anyone to access online with tones of inspiration, including a daily plant-powered plan with hacks and ideas to help customers achieve the 30-a-week target.

It also includes a plant-packed spaghetti Bolognese recipe using the new Plant Kitchen More Than Mince, which will tick off 24 Plant Points in one meal, alongside other M&S kitchen staples like frozen sofrito mix and classic ‘Everything’ sauce.

*(Source: M&S Collective Research 2023)



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