Marketing bites

The launch of Mars, Snickers and Twix Bites will be supported by a heavyweight media and in-store campaign

‘Favourite Bars in a Bite’ launch for Mars, Snickers and Twix in sharing bags sector - and other news for FMCG marketers - for the week 28/07/2016 - 04/07/2016


Brand Central

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4 August 2016

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‘Favourite Bars in a Bite’ launch for Mars, Snickers and Twix in sharing bags sector

Mars, Snickers and Twix, which have a combined 5.4% share of the chocolate category*, are now available in single mouthfuls in the biggest launch in the category for years. Mars is launching Bites, its much loved bars scaled down to small, one-bite pieces, which will be available in sharing bags. Chocolate sharing bags are growing faster than the market at +10.2%*, and Mars is the number one manufacturer of sharing bags, driving market growth at +14.4%*. The launch will be supported by a heavyweight media and in-store campaign.

*(Source: Nielsen MAT Total Scantrack Chocolate WE 24 April 2016)

Galaxy announces official sponsorship of 2016 Dublin Fashion Festival

Galaxy is the official sponsor of the 2016 Dublin Fashion Festival, which will take place from 6 – 11 September. The announcement builds on Galaxy’s long association with style and brand identity is an accessible, everyday luxury. The Dublin Fashion Festival has grown over the last six years and is today an influential week of fashion events and celebrations that stretch the four corners of the city – bigger and better than ever in 2016.

Aldi’s Clonbawn Sour Cream is the cream of the crop at Great Taste Awards  

Aldi Ireland’s Clonbawn Sour Cream produced by Green Pastures of Lifford, Co. Donegal, has struck gold at the international 2016 Great Taste Awards achieving the highest accolade possible, a three star gold rating. Produced exclusively for Aldi and available for just 75c / 200ml, Aldi’s Clonbawn Sour Cream beat a host of leading brands at the upmarket fine food awards.  Aldi won a total of 32 titles at the awards and has now won a total of 272 Great Taste Awards since 2010.  Many of Aldi’s triumphant products are sourced from market leading Irish suppliers.

Mercury Systems launches new range of RF security labels

With the increasing theft of meat products in the supermarket/convenience store sectors, Mercury Systems have launched its new range of die-cut RF security labels. Designed primarily for refrigerated and frozen meat products, this label offers far superior performance at sub-zero temperatures than traditional labels. Once applied, these labels are automatically deactivated as the barcode is scanned.

For more information, contact Mercury Systems on (01) 8359885.

New book, ‘The Whiskeys of Ireland’ explores tipple’s tumultuous history

Peter Mulryan has penned a new book, ‘The Whiskeys of Ireland’ which takes readers on a journey through the history of Irish whiskey. A tumultuous history – over centuries, Irish whiskey fought hard to survive taxation laws, recession, the great Irish famine, two world wars and prohibition. Once you’ve been schooled in its history, Mulryan gets to the serious business of distilling, blending and of course, tasting Irish whiskey. Published by O’Brien Press; priced at €19.99.

Teeling Whiskey Company toasts the end of summer with exclusive event

Speaking of whiskey, Teeling Whiskey Company, Ireland’s leading independent whiskey producer, has announce that its eagerly awaited ‘Spirit of Dublin Summer Craft Fair’ will take place in its award-winning Visitor Centre on Saturday, 27 August. Located in the heart of Dublin’s Newmarket Square, this highly anticipated event will run from 10.30am-5pm and is free of charge.

To find out more information on the Teeling Whiskey Distillery or to make a booking, visit



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