Marketing bites
Lily O’Brien’s introduces new range of premium chocolate bars - and other news for FMCG marketers for the week 05/05/16 - 12/05/16
Print12 May 2016
Lily O’Brien’s introduces new range of premium chocolate bars
Irish chocolate brand Lily O’Brien’s recently announced the launch of its new premium chocolate bar range. The all new Lily O’Brien’s offering features seven unique recipes, designed to deliver an indulgent taste experience. Each new signature bar caters to the changing need-states of premium chocolate consumers – from undeniable classics such as Sea Salted Caramel and Malted Crisp to all new foodie-inspired options such as Orange and Bergamot and Peppermint Crunch with Basil. Chef Clodagh McKenna worked with Lily O’Brien’s founder Mary Ann O’Brien to launch the new premium range.
For more information, follow Lily O’Brien’s on Facebook at: www.facebook.com/LilyOBriens or join the conversation on Twitter @lilyobriens.
Gum Litter Taskforce launches 2016 national gum litter education campaign
The Gum Litter Taskforce (GLT) recently launched its gum litter education campaign for 2016, which aims to reduce the amount of gum litter and change people’s behaviour towards littering. Ibec reports the GLT has been hugely successful to date with the National Litter Pollution Monitoring System showing an overall decrease in people dropping gum from 26% when the campaign started in 2007, to 11% in the latest results. The results of the attitudinal research carried out by Millward Brown on behalf of the GLT during the 2015 campaign saw the highest numbers to date reporting they never drop gum.
This is the second year of the latest campaign, the result of a new agreement between the Department of Environment, Community and Local Government and Food and Drink Industry Ireland (FDII) representing the gum industry, to fund a national gum litter awareness programme from 2015-2017. In total, 23 local authorities are participating in the scheme and they will launch their own campaigns in the coming weeks.
PRM Group launches fundraising partnership for children’s cancer charity
PRM Group, one of Ireland’s largest independent chilled and frozen food sales and distribution companies, has chosen Cancer Fund for Children as its charity partner for 2016/17. The Lisburn-based company has for a number of years treated families supported by Cancer Fund for Children to trips to see Disney on Ice in their Corporate Box at the SSE Arena, in conjunction with the Rotary Club of Lisburn. Now PRM Group is encouraging staff to fundraise, with an ambitious target of £10,000. Already over £900 has been raised by the team’s participation in this year’s Belfast City Marathon.
For more information about Cancer Fund for Children please contact the charity (028) 90805599 or visit www.cancerfundforchildren.com.
Lyons Tea research reveals Ireland’s preferences for getting things off their chest
Lyons Tea, who have been putting the talk into Ireland’s favourite daily tipple for decades, has announced the results of a new survey exposing what the Irish public really think when it comes to ‘fessing up, with a whopping 80% revealing that the best way to get something off their chest is over a cup of tea. Leo Varadkar is the Irish politician that 32% of the nation would choose to get things off their chest with, 28% would confess to Michael Healy-Rae, 13% would go to Enda Kenny, while just 10% would confide in Joan Burton.
For more information on the Lyons Tea Get It Off Your Chest Survey and #LyonsTruthBooth, visit Lyons Tea on Facebook.
Electric Ireland supports Team Ireland with campaign that showcases The Power Within
Electric Ireland, the Official Energy Partner of Team Ireland for the Rio Olympics, has unveiled its sponsorship campaign ‘The Power Within’. Kicked off on 11 May, it includes a strategic partnership with RTÉ across TV, radio and digital platforms. Supported by outdoor, PR, social media and an innovative Spotify partnership, it will feature Boxer, Paddy Barnes, Gymnast, Kieran Behan, Rower, Sinéad Jennings and Swimmer, Fiona Doyle. It also includes sponsorship of the highly anticipated ‘Road to Rio’ documentary on RTÉ 2 which captures the ecstatic highs and crushing lows of Ireland’s top athletes trying to qualify for the 2016 Olympic Games.
20,000 foodies to descend on Wexford for eighth annual Food and Wine Festival
Organisers of the eighth annual Wexford Food and Wine Festival have unveiled details of their planned celebrations and expect visitor numbers upwards of 20,000 for the weekend in Wexford. Festivities begin on Friday, 27 May and run until late in the evening on Sunday, 29 May with events taking place at venues all across Wexford Town as well as an alfresco market. Outside of its wonderful wine events, a Wexford Craft beer Trail will be on offer, alongside a series of over 20 events celebrating the county’s superb and thriving food scene.
For further details on the festival weekend, see wexfordfoodfestival.ie or keep up to date with the festival details on Twitter @Wexfordfoodfest and Facebook wexfordfoodfestival.
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