Marketing bites 

Aidan Lynch, vice president and general manager of GSK Pharmaceuticals and Susan O'Dwyer, Make-A-Wish Ireland CEO with Kayla Davis, a recent 'Wish' recipient from Make-A-Wish Ireland

GSK teams up with Make-A-Wish Ireland as its charity of choice for 2016/2017 - and other news for FMCG marketers - for the week 30/03/2016 - 06/04/2016


Brand Central

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5 April 2016

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GSK teams up with Make-A-Wish Ireland as its charity of choice for 2016/2017

Over 1,800 GSK employees in Ireland have selected Make-A-Wish Ireland as the GSK Charity of the Year for 2016 and 2017. €50,000 will be donated by GSK over the next two years while employees across its four sites – Dublin, Waterford, Sligo and Cork – will also organise, fundraise, and participate in a number of events to raise additional funds. The company’s main fundraising event is the ‘GSK Wheelie Good Cause’. Open to all GSK employees, participants can choose to cycle either 50km or 100km with all fundraising monies going to grant more wishes for sick children across the country.

‘Our Food – What’s the story?’: Kerrygold Ballymaloe Literary Festival of Food and Wine

The fourth Kerrygold Ballymaloe Literary Festival of Food and Wine runs from 20-22 May 2016, and the dictum of this year’s festival is ‘Local Hero, Global Hero’. Running through the heart of this year’s festival, is a fascinating new programme focusing on the future of food, with top-class national and international speakers gathering to discuss and debate the important question, ‘Our Food – What’s the Story?’

Tickets for the half-day sessions are priced at €50 each or €90 for a full day. A two-day weekend ticket costs €170. For further information visit or call +353 21 4645777

New report confirms Irish whiskey renaisance has taken a firm hold

The Irish Whiskey Association, the representative voice for the Irish whiskey industry has welcomed a new report from just-drinks and The IWSR on the non-Scotch whisky sector, which highlights the incredible growth taking place in the Irish whiskey industry. The report remarks on the Irish whiskey “renaissance” being felt by industry insiders and notes that Irish whiskey was the fastest-growing spirits category globally between 2009 and 2014, recording a CAGR of 10.5%.

Coolsuredoors says chiller acrylic doors ‘increase product standout’ 

Coolsuredoors, the specialist manufacturer and installer based in Sandy, Bedfordshire, is currently promoting its latest chiller doors. The most recent addition to the Coolsuredoor range is a collection of lightweight acrylic doors which can be supplied fitted on new cabinets or retro-fitted to existing cabinets. The company states that as the acrylic doors are frameless, they offer a completely unhindered view of the chilled goods displayed inside the cabinet which increases product visibility to aid sales.

Emirates increases investment in its wines

Premium airline Emirates has revealed that in 2015, it purchased a record 13 million+ bottles of wine worth US$140 million (~€123m), more than twice the value of wine purchased in the previous year. The wines are for customers across all three cabins, First, Business and Economy Class and most will only be served on board in seven to 10 years. In 2015, Emirates’ customers consumed 11.4 million bottles of wine, with 10 million single-serve bottles in Economy Class alone. This was a 27% increase from the year before, when nine million bottles of wine were consumed across all classes.

Ireland’s first barbecue centre of excellence opens with search to find best recipe

The search to find Ireland’s best barbecue recipe began at the weekend (Saturday, 2 April) when the country’s first barbecue centre of excellence opened its doors at home, garden and café retailer, The Orchard in Celbridge. Ireland’s first Weber World Store is exclusive to The Orchard and offers barbecue fans a wide selection of products, personalised advice from in-store specialists, regular hands-on cookery demonstrations, grill skills tutorials and for the first time ever, barbecue health checks.

As part of the launch, Weber is searching for the best family barbecue recipes featuring local ingredients to be published in a brand-new e-cookbook, ‘Weber’s Great Book of Barbecue’, later this year. Submissions can be made via Alternatively you can tweet pictures of your submitted recipes using the hashtag #IRLBBQ. The Orchard is also set to host Weber’s Grill Academy, a two-hour live barbecue show led by an expert chef, on Wednesday May 11 from 6.30-8.30pm. Tickets are available from The Orchard for €20.



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