Marketing Bites

David O'Hara of Bru Brewery. centre, celebrates with Eamon Howell, Trading Director, SuperValu, and Simon Coveney TD
David O'Hara of Bru Brewery. centre, celebrates with Eamon Howell, Trading Director, SuperValu, and Simon Coveney TD
Brand Central

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27 October 2015 | 0

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Local Businesses Give Supermarket Chain Food for Thought

Getting a supermarket listing can be the difference between success and oblivion for an independent food producer. Ten such businesses recently pitched their wares to representatives of the Musgrave Group as part of Bord Bia’s Food Academy Start Programme, with a view to securing a listing with SuperValu.

The Food Academy programme, which has been running since Autumn 2014, consisted of three full-day workshops and one-to-one mentor visits for the participating businesses, concluding with the final pitches at the Temple Gate Hotel in Ennis.

The participating businesses were: Magic Mayan Raw Chocolate Bars, Martin’s Mustards, Seafield’s Seaweed Relishes, Clare Jam, Kelly Sausages Dinner Sausage, Delia Keane’s Scones, Posh Mash,GNola, Western Herd Brewery, The Master Herbalist and Unamni.

Premium Whiskey Steeped in History

image001(1)Marking the centenary of the birth of their father Jack, the Ryan family, proprietors of Ryan’s Pub in Beggars Bush, Dublin, has released a limited edition 15-year-old cask strength single malt whiskey. The 15 is the latest addition to a growing portfolio of premium whiskeys that have already won awards for Best Single Malt at the 2014 Irish Whiskey Awards.

The Jack Ryan brand of whiskey is a descendant of Ryan’s Malt, commissioned by Thomas Ryan since 1913 and improved upon by his son Jack until the 1950s.

 

 

 

Bru Brewery Secures €200,000 Contract with SuperValu

SuperValu has confirmed a major contract with craft beer producer Bru Brewery, including exclusive rights for the microbrewery’s new gluten free beer. The brewery has announced the creation of three new positions within the company as part of the expansion, and the new beer will be available in SuperValu stores from November.

Bru Brewery began its relationship with SuperValu in September 2013. Since then it has doubled the amount it supplies to the retailer and increased its staff levels by 25%.

 

Maxol’s latest Moreish cafe opens in Ardcavan

The staff of Maxol's latest Moreish cafe celebrate the grand openingMaxol Ardcavan has unveiled its newly designed Maxol Mace store and Moreish café as part of the Maxol Group’s extensive investment in store refits across Ireland. Featuring Maxol’s new fresh food brand ‘Moreish’, the store at Maxol Ardcavan has been remodelled with a bright new look and features a Moreish deli and seating areas within the Maxol MACE store.

As part of the official launch of Moreish, local customers were invited to a Moreish lunch that included tastings of the new menu, competitions to design the best sandwich and family fun, with the Beat Radio Fleet team providing the entertainment. 

We aim to deliver excellence across all areas of business from our food quality to the speed and friendliness of our staff,” said licensee Pat Durack. “The feedback from customers to Moreish has been great, and we look forward to delighting our customers and continuing to grow our Wexford business.”

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