Latest Kantar figures show growth as Christmas looms
Consumer research body Kantar Worldpanel's latest supermarket share figures show intense competition as the festive season approaches
27 October 2015 | 0
With the all-important Christmas shopping season set to kick off any day now, the latest supermarket share figures from Kantal Worldpanel (12 weeks ending 11th October) show a year-on-year growth in sales of 2.1% across Ireland’s grocery market.
Among the “big three” retailers, Dunnes Stores has posted the strongest performance this period, with a sales growth of 4.7% increasing the retailer’s market share to 23.2%. This growth marks eleven successive periods of growth for Dunnes; the ‘Shop & Save’ initiative has been cited as partially responsible for this growth – products on offer have accounted for 39% of consumer spend during this period.
Meanwhile, Tesco remains the largest retailer, with a standing 24.5% market share suggesting that the company is continuing to stabilise. SuperValu has also seen an improvement in performance, bringing its market share to within 0.1% of Tesco’s.
Meanwhile, Lidl and Aldi continue to perform strongly, with year-on-year increases of 9.8% and 4.5% respectively.
David Berry, director of Kantar Worldpanel, called the latest figures the most positive performance the market has seen in more than five years. “The sales growth in this period was ahead of the rate of inflation,” he said, “indicating that consumers are becoming less restrictive in what they buy and adding extra items to their baskets.
“With the countdown to Christmas now underway,” he added, “and seasonal items already appearing on shelves, the battle to win during this crucial season is on. Intense competition means that consumers are already seeing a range of strong offers as retailers try to outdo each other on price and quality; this will only continue as Christmas approaches.”