Marketing bites

In the Aviva Stadium at the launch of the NDC Win With Dairy campaign were (L-R) Rob Kearney, Zoe Kavanagh, chief executive, NDC, Dermot Rigley, commercial manager, RTE Sport and Dave Kearney with NDC mascot Millie

Rob and Dave Kearney launch NDC ‘Win with Dairy’ campaign - and a round-up of other latest news for FMCG marketers


Brand Central

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24 August 2015

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Rob and Dave Kearney launch NDC ‘Win with Dairy’ campaign

The National Dairy Council (NDC) has launched a ‘Win with Dairy’ marketing campaign which builds on the association with their rugby ambassadors, Rob and David Kearney during the autumn, coinciding with the 2015 Rugby World Cup season. As part of the campaign, the NDC’s €500,000 investment in a 360 degree campaign, includes exclusive sponsorship of RTÉ Radio One & RTÉ 2FM’s Rugby World Cup coverage, supported by ‘Win With Dairy’ radio and television advertising, with branding extending to televised highlights of the matches.

Consumer information will be supported with a dedicated landing page,

Repak launches inaugural Pakman Awards

Repak has announced the launch of the inaugural Pakman Awards. This is a new national awards programme that recognises excellence in waste management and recycling among businesses, organisations, community groups and individuals in Ireland. The award ceremony will take place on the 22 October in the Shelbourne Hotel and nominations for the awards close at midnight, 31 August 2015. Entries for the awards are to be submitted to

Komodo Dragon chilli peppers to be unleashed in Ireland

A limited amount of the hottest ever commercially grown chilli pepper sold on a supermarket shelf, Komodo Dragon chillies will be arriving into 20 Tesco Ireland stores on 31 August. Grown in the UK exclusively for Tesco, the Komodo Dragon chilli pepper measures up to an excruciating 1.4 million Scoville units. To give some idea of that potency, the lively jalapeno pepper which is used in many pizza toppings measures 3,500 Scovilles while the very hot Scotch Bonnet can measure up to 350,000 Scovilles.

Compass Group NI Division Wins Second Consecutive Health and Safety Honour at RoSPA Gold Awards 2015

Leading food and support services company, Compass Group Ireland is delighted to announce that the group’s Northern Ireland division has been awarded the RoSPA Gold Award for Occupational Health and Safety for the second consecutive year. This accolade celebrates the group’s commitment to raising the standards of health and safety management across all platforms.

Dedicated Brennans shows heart with emotive advertising campaign

Brennans Bread has launched its ‘Dedicated’ advertising campaign. Showing why Brennans remains one of Ireland’s most loved brands, the new Brennans Dedicated advertisement campaign sheds the spotlight on the unsung heroes amongst us. The new TV commercial, from DDFH&B, celebrates the truly dedicated who work through the night, to deliver a job well done, often without the glory. The advertisement first aired on TV screens on 19 August, and will go live across radio and outdoor from today (24 August) onwards.

FrieslandCampina launches Optiwell yogurt drink with £25m marketing campaign featuring Holly Willoughby

FrieslandCampina UK has announced the launch of Optiwell, a great-tasting and healthy new kind of yogurt drink for adults, with a £25 million marketing campaign featuring Holly Willoughby. Optiwell is primarily aimed at the UK and Ireland’s three million health-conscious women aged 25 to 40. It has no added sugar, contains only 64 calories per 200ml glass, and is fat-free. It will be available from September in 330ml on-the-go and 1-litre in-home formats, in strawberry & raspberry, and peach & apricot flavours, made with natural fruit juices.



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