Marketing bites
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Print17 December 2019
Ice Water Group shortlisted for Green Awards 2020
Ice Water Group, which includes Eco Fil, has been shortlisted for the Green Awards 2020. The awards are an initiative of Business River, the biggest private network of B2B communities in Ireland. Ice Water Group is one of four companies shortlisted in the ‘The Sustainable Water Achievement Award’ category. Award winners will be announced on 25 February 2020 in Dublin.
Christmas parties help with staff bonding and morale, according to Musgrave MarketPlace
The Christmas party helps boost morale at work, according to a new survey by Musgrave MarketPlace. The survey examining Ireland’s Christmas party habits reveals that 94% of those polled say a Christmas party helps with staff bonding and boosts morale, while two thirds of companies will have a festive party this year.
Fyffes fitness wins European marketing award
The efforts being made by Fyffes to help combat childhood obesity through its fitness-based ‘Fit Squad’ initiative was recognised at this year’s IMC European Awards for Integrated Marketing Communications, held in Brussels recently. The Irish-based fruit importer was honoured with the Silver Award in the ‘Small budget campaign’ category by a panel of almost 40 leading industry professionals across Europe. The main purpose of ‘Fit Squad’ is to demonstrate to young people in schools throughout the country how they can increase their physical activity.
Veggie and vegan rise set to touch Christmas dinner
Aramark, the leading food service provider, is predicting that the traditional festive meal, with all its trimmings, may not be at the top of everyone’s Christmas list this year. 2019 has seen interest in vegetarianism, veganism and flexitarianism rising steadily, with incremental sales of vegan foods outpacing any other cuisine. And while turkey and ham remain firm festive favourites, demand for meat-free menu options has seen such growth in 2019 that Aramark believes Christmas parties around the country will be complementing their classic pork cocktail sausage with a tasty plant-forward alternative.
Chris O’Dowd supports Social Spin in partnership with Guinness
Guinness, together with the Vintners Federation of Ireland and a group of Kerry publicans, has announced details of a pilot initiative, ‘Social Spin,’ providing a safe and sociable option to get to and from the pub. Having noticed a steady decline in people coming through their doors, publicans in Causeway North Kerry and Faha, South Kerry, came together to address isolation in the community by creating a unique transport solution involving the whole community. To provide awareness of this community initiative, Roscommon-born, Hollywood actor Chris O’Dowd got behind the wheel and drove some of the local community to the pub in Faha to show his support for the initiative.
Guinness Storehouse launches “Premium Guinness Brewery Tour Experience”
Starting from January 2020, Guinness is set to open the doors of its legendary St. James’ Gate brewery in Dublin. The tour will be given by beer specialists and take visitors through the history of brewing Guinness, following in Arthur Guinness’ footsteps through historic railway lines and across the cobbled stones. Visitors will also get to go inside the Roast House, where Guinness’s barley is roasted to 232° C, and also experience the infamous underground tunnel that leads to Brewhouse 4, the state of the art facility where Guinness is brewed today. To learn more, visit the official site.
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