Marketing bites
Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond...
Print30 July 2019
Aryzta Prize Winner presentation takes place at Spar
Following the Seattle’s Best Coffee ‘Win a Trip to Seattle’ competition, Aryzta Food Solutions business developer John Lennon presented Padraig Seery from Kennedy’s Service Station Spar Monksland with his prize of a fantastic visit to Seattle.
HB research celebrates the language of a generation
HB Ice Cream is celebrating the evolution of the exciting social language taking the nation by storm. Keyboard chatter is HUGE in Ireland with a whopping third of young Irish adults admitting to chatting through social channels over 20 times a day – resulting in a whopper selection of new terms born as a result. HB is encouraging the Irish public to prepare themselves for a flurry of mood, kween, YASSS, holibobs, this one, vibes, stun and #deserved tags taking over the grid as Ireland lives its best life through social this season.
To learn more, visit www.facebook.com/hbicecream or search @HBIreland on Twitter and Instagram.
Deliveroo reveals some of Ireland’s strangest deliveries
Delivering to all corners of Ireland, Deliveroo drivers have seen it all, and for the first time have compiled the top five strangest thing they have seen:
1) Breakdown Assistance
One Dubliner, whose car broke down on the M50 at Tymon Park, decided that waiting 45 minutes for breakdown assistance to arrive was not going to fill the food-sized hole in his stomach. To meet this need, the stranded motorist ordered breakdown assistance in the form of a tasty meal from the Deliveroo app. The note simply read “Look out for the broken down Fiesta”.
2) Don’t Forget to Say Grace
In Cork city, one family made the decision to order a Deliveroo on Christmas Eve to make the Christmas rush that little less stressful. They specified on their delivery instructions to deliver “no earlier than one hour’s time as we [they] are going to mass now”. The family went to mass and got through rush traffic, arriving home before the rider got to them.
3) Maternity Meal
A young couple in Galway city centre had just welcomed the arrival of their newborn and Mum was feeling a bit famished but hospital food was not doing it for her. So, she got the new Dad to whip out his phone and put in an order from her favourite restaurant. He was then sent to meet the Deliveroo rider at the hospital entrance so that he could sneak in their newest delicious delivery.
4) Birthday Wishes
A family, celebrating their daughter’s birthday with a party at their home in Sandycove, requested in the delivery notes that with the special delivery, the rider, would give a rousing rendition of happy birthday, which he was more than happy to oblige.
5) Late Night Hidden Pizza
One female customer in Dublin who was out enjoying a couple of drinks with friends ordered pizza and wanted it delivered to her house so it would be there when she got home. Based on her note in her order, she was obviously worried her flatmate would get stuck into her pizza so asked the rider to hide it for her; “Please, please, please hide my pizza under my car as I won’t be there and my housemates keep eating my food!”
A Christmas success story for Grenade
Following the huge success of the Carb Killa Gingerbread protein bar during the festive period last year (it sold out), Grenade is proud to announce the re-launch of its exclusive Christmas flavour. Gingerbread was the fastest selling Carb Killa SKU in 2018, accounting for an enormous 40% of the Christmas sales. The seasonal bar will re-join the existing Carb Killa range this October for a limited time only.
Share the collar of gold!
Collar of Gold is a 100% Irish rapeseed oil created using a unique patented process, one which results in an oil as subtle as Ireland’s native tongue. A means of expressing the complex, the almost mystical flavours of food in a way that elevates and celebrates the experience.
Made from virgin oil, from seed grown by Irish Farmers, the golden oil is slowly extracted leaving behind the bitter tasting outer shells. Water vapour is then used to remove the strong taste, smell and colour usually found in rapeseed oil, producing the purest and most natural oil on the market. Collar of Gold is an oil steeped in the tradition of the land of its birth and decorated with the Gleninsheen Gold Collar, a 3,000-year-old treasure of the Irish bronze period.
Nescafé Azera completes rebrand with launch of roasted ground coffee bags
Nescafé Azera, the premium coffee brand loved by urban millennials, has been rejuvenated with a fresh new visual identity for 2019. Azera’s new guise, which can be seen on pack and off, is being supported by a new campaign based around the idea of ‘stay curious’, encouraging viewers to embrace their curious side and try something new. Since its launch in 2012, Nescafé Azera has dominated the super-premium microground coffee segment, with coffee smart enthusiasts embracing the brand’s ‘be your own barista’ tagline. While imitation is the highest form of flattery, later entrants and private labels posed the potential to confuse consumers, prompting the Nescafé Azera team to make 2019 the year to rebrand.
Santa Rita renews three-year partnership with Arsenal F.C
Arsenal’s pre-season tour in the United States served as a backdrop for the renewal of the alliance between the English football club and top Chilean winery Santa Rita. The official agreement took place at Ritz Carlton Marina del Rey Hotel, with representatives of both companies signing the three-year agreement. As part of the global marketing campaign ‘Living La Vida 120’, the agreement includes exclusivity on pouring rights on wines and sparkling wines from the Santa Rita Estates portfolio across Club Level and General Admission areas at Emirates Stadium, as well as branded LED signage around the pitch at every home Premier League, League Cup and FA Cup match each season.
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