Marketing bites
Jack and Eddie’s - Two names, one great new Irish sausage! - and other news for FMCG marketers - for the week 03/02/15 - 10/02/15
Print10 February 2015
Jack and Eddie’s – Two names, one great new Irish sausage!
The O’Malley family had been farming pigs in the hills between Westport in Co. Mayo and Leenane, Co. Galway for five generations, when Farmer Eddie, with the help of nine year old son Jack, decided to start making high quality pork products, and sell them at Westport Country Market – three years later and Jack & Eddie’s premium sausages and rashers are stocked throughout Connaught and Dublin, with plans to expand nationwide. Jack & Eddie’s Finest Pork Sausages are available in packs of six, for RSP €3.19 (12 pack €3.29) and Jack & Eddie’s Dry Cure Rashers are available in packs of six for RSP €3.79, from leading supermarkets and independent retailers.
Further information on all Jack & Eddie’s products is available at www.jackandeddies.com and you can follow the conversation on www.facebook.com/JackandEddies and twitter.com/jackandeddies.
Love is in the air with Keeling’s!
According to Keeling’s, strawberries are the “fruit of love”. The company has created specially designed Valentine’s Strawberry punnets, available in stores from 9 February. With romance in the air, these specially created gifts should be a real hit with customers who are looking for a romantic, yet affordable gift for their loved one.
Parcel Connect launches first digital campaign after bumper Christmas period
Parcel Connect, a personalised parcel delivery provider, allows customers to send, collect and return goods via their local Payzone shop. The company has decided to take its first steps into online advertising by launching a new exclusive digital campaign this month. Central to the campaign – run by media agency MEC Ireland – is the promotion of a 40 second animation video, developed by specialist creative agency Giant Animation. Payzone stores reported a 100% increase in 2014 parcel volumes compared to 2013.
66% of people prefer a night in with wine, candles and a takeaway according to new Just Eat survey
66% of Irish people will be opting for a romantic night in with wine, candles and a takeaway next Saturday, 14 February instead of a night out, according to a new survey by online takeaway ordering service Just Eat. From Monday, 9 February, Just Eat is asking people to nominate a cheesy couple who they feel deserves to win a romantic night in, with a “Takeaway Twosie”, roses from Flowers.ie and a €50 Just Eat gift card, while the nominator will also receive a €50 gift card.Just Eat’s new gift cards can be purchased at www.justeatshop.ie from €20 denominations.
Katie Taylor and Alan Quinlan launch Aramark Ireland’s Right Track Challenge
Aramark Ireland, the leading integrated service provider, announced that Olympic champion and Aramark’s health and wellness ambassador, Katie Taylor together with Munster rugby legend, Alan Quinlan, launched Aramark’s Right Track Challenge, a campaign aimed at improving physical health and wellbeing in workplaces throughout Ireland. To get involved, people can log on to Twitter and the Right Track Programme Facebook Page. #TaylorMade
Nicky successfully partners with Jack & Jill
Nicky, one of Ireland’s largest consumer tissue brands partnered the Jack & Jill Children’s foundation in 2014. Through the support of its customers and consumers the company has donated more than 2,200 hours of home nursing care to the families of the foundation. Nicky will continue to support the Jack & Jill Children’s Foundation for 2015 and will add the J&J logo to its largest selling ‘Soft Touch’ range.
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