Marketing bites

Olivia Collins, director of Food Social

Every week we bring you a bite-sized roundup of announcements, new products and events from the industry and beyond...

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26 March 2019 | 0

EauLab launches at International Food & Drink Event

A new Irish water brand has been named a finalist in the World Food Innovation Awards, in the areas of Best Brand/Business, Best Drink Concept and Best Health/Wellness Drink. EauLab, for that is its name, utilizes the “botanical power of plant-based ingredients” to offer a more natural body-helpful water. Combined with a variety of raw ingredients, the brand aims to combine the refreshment and purity of water with beneficial functionality provided by nature. EauLab water comes in “infinitely recyclable” aluminium cans which can be repurposed in just 60 days.

Social media agency specialising in food and hospitality industry launches

Food PR, which works alongside some of the biggest names in food and hospitality in Ireland, has developed a new independent agency, Food Social. The agency’s founder said that even some of the leading food business owners in Ireland have struggled with managing their social media presence and growing their social channels, so Food Social developed organically as an answer to its clients’ growing needs. The aim is to work with each client to reveal their true voice and find their position in a crowded social media marketplace.

Guaranteed Irish unveils  €1.2m marketing campaign to mark Guaranteed Irish Month

Guaranteed Irish has unveiled a new marketing campaign worth €1.2m, aimed at showcasing its members’ success. The campaign was launched to coincide with Guaranteed Irish Month, an annual event running through March that shines a spotlight on businesses in Ireland that create sustainable jobs and add significant value to their local communities. A €200,000 multi-channel campaign will highlight Irish business success stories across radio, TV, digital and print media. It features leading brands such as Sudocrem, Viatel, Mincon and Kingspan.

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