Marketing bites

Every week we bring readers a bite-sized look at developments in the area of PR, marketing, new product launches and events across the country...


Brand Central

3 November 2017

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Meet the new Schweppes!

Schweppes has unveiled a refined new look and iconic bottle design, inspired by champagne, that delivers a superior taste and pouring experience for cocktail-lovers across Ireland. Taking inspiration from its 234 year heritage, but with a refined modern edge, the new design combines cues from the original ‘skittle’ bottle used by the brand’s creator and the inventor of bubbles, Jacob Schweppe.

3 Irish chefs make it to the semis of the San Pellegrino Young Chef  2018

The journey to the S.Pellegrino Young Chef 2018 Grand Finale has begun, with three Irish chefs successful in reaching the competition’s semi final. They have been selected from thousands of applications submitted by young chefs from over 90 different countries, all of them looking for their chance to be part of S.Pellegrino’s global talent search for the world’s best young chef. The 21 finalists will be revealed by the end of December.

WellFest brand expands with blog for Ireland’s health, fitness and wellness fan

The team behind WellFest, Ireland’s largest health, fitness and wellness festival, have launched a new blog, with the aim of being the ‘go-to source’ for news, information and recipes on all things wellness-related. Fans of healthy eating, fitness and mindfulness are in for a treat when they visit

Magners voted best cider in Australia

C&C Group plc’s Magners Original Apple has been voted Australia’s best cider, winning ‘Best in Show’ at the 2017 Australian Cider Awards. As well as the top honour, Magners Original Apple also won Best New World Cider and Best International Cider. 2017 was the largest ever field of entries for these prestigious awards, with 250 local and international ciders taking part. Honoured at a gala dinner in Melbourne, the ‘Best in Show’ award came despite stiff competition from a host of new craft entrants to the fast-emerging cider category.

Accolade Wines gets into the spirit with Echo Falls vodka launch

Accolade Wines, the UK’s number one wine company, has launched a new and exciting flavoured vodka into its best-selling Echo Falls range. “We know that the Echo Falls consumer buys vodka on average 10 times a year, spending around £150,” says Laurence Hinton, Echo Falls brand manager. “Our extensive consumer research showed a clear desire for a flavoured vodka from our consumers, and because of its overwhelming popularity in the UK, Summer Berries was the natural choice for us.”





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