Marketing bites

Grace Cogan (10), Luke Staunton (6), and Alicia Begley (4), with Dee Cunniam, Marketing Manager at Britvic Ireland
Grace Cogan (10), Luke Staunton (6), and Alicia Begley (4), with Dee Cunniam, Marketing Manager at Britvic Ireland

Every week we bring readers a bite-sized look at developments in the area of PR, marketing, new product launches and events across the country...


Brand Central

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29 September 2017

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Jervis Shopping Centre unveils celebratory birthday mural

Jervis Shopping Centre in Dublin has revealed a colourful and striking collage created by children from local schools to mark the centre’s 21st birthday on Saturday 30th September. The project, which was proposed by Jervis, was initiated to engage with local community groups and create involvement in the centre’s 21st birthday. Bradóg Youth Services, located on Dominick Place, came up with the idea of working with children from local schools to design a mural that would be displayed in the Jervis Shopping Centre main mall over the birthday celebrations.

Aldi’s Mamia baby range beats the big brands at National Parenting Product Awards

Aldi’s Mamia Organic Baby Food Range, Aldi’s Mamia Nappy Sacks, Aldi’s Mamia Nappies (Size 3 – 6+), Aldi’s Mamia Baby Wipes and Aldi’s Caviar Illumination Day Cream have been voted the best in Ireland at the 2017 National Parenting Product Awards (NPPA), in recognition of the outstanding value for money and quality they offer Irish families. Aldi cleaned up with a total of 10 awards this year, five products topping their respective categories; more than any other retailer in Ireland.


Bananas are Ireland’s top-choice baby snack

Fyffes Emma Hunt-Duffy with Freddy Fyffes Bananas are the top choice of Irish parents when it comes to picking baby and toddler snack foods, according to the results of the annual National Parenting Product Awards. For the third time in the competition’s four-year history, Freddy Fyffes bananas were the chosen winner in the Food and Feeding section based on research conducted by Millward Brown amongst parents and experts in Dublin, Cork and Limerick.

Unilever unveils world-first innovation in laundry with Persil Powergems

Unilever Ireland has announced the launch of Persil Powergems, a ground-breaking new format in laundry detergent, for one of the country’s best-loved brands. Persil Powergems is a unique innovation, with more than 20 patents and patents pending, and an €18 million investment in its development, led from Unilever’s R&D centre in Port Sunlight, Wirral, UK. Persil Powergems advanced gem formulation represents the first breakthrough innovation in the laundry category for a decade.  

New edition of iconic Yorkie bar launched

Nestlé has unveiled a new addition to its Yorkie range, the brand new protein enriched chocolate bar, Yorkie Pro. The new bar contains 10.5g of protein and features a combination of protein-enriched milk chocolate and wheat protein crispies. Combining the great taste of Yorkie with the addition of protein, the product also remains free from artificial flavours, colours, preservatives and sweeteners. As a result of adding wheat protein crispies to the recipe Yorkie Pro contains 35% less sugar and fewer calories per 100g than the standard Yorkie bar. The new Yorkie Pro is available now in a number of retailers.

Temple Street’s little patients get into the Halloween spirit for ‘Trick or Treat’

Grace Cogan (10), Luke Staunton (6), and Alicia Begley (4), with Dee Cunniam, Marketing Manager at Britvic IrelandTemple Street Foundation has launched its annual ‘Trick or Treat for Temple Street’ campaign, proudly supported by MiWadi. A fangtastic Halloween party was held in the beloved children’s hospital where a gaggle of tiny dinosaurs, monsters and superheroes gathered to kick off the Halloween fundraiser. Temple Street is encouraging people all over the country – kids, adults, schools and workplaces – to host their own Halloween party and raise vital funds. And make no ‘bones’ about it: the money raised from this year’s Trick or Treat for Temple Street, will have a hugely positive impact on the children’s hospital. The funds raised will help to upgrade and replace specialised equipment from cardiac monitors to incubators and much more besides.



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