Marketing bites

Holly Carpenter pictured at the launch of The House of Peroni in Dublin. The House of Peroni is open to the public from 25th of May to 4th of June at 1 Dame Lane, showcasing the best of contemporary Italian food and drink. Over 18s only. For more info visit www.thehouseofperoni.com. Photo: Anthony Woods

A round-up of the latest news for FMCG marketers

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Brand Central

The House of Peroni opens in Dublin

The House of Peroni made its return to Dublin this week with a launch party at 4 Dame Lane. Stars of the creative, culinary and media worlds turned out in force to check out the newly designed rooftop bar, terrace and al fresco restaurant space at The House of Peroni, all offering breath-taking rooftop views of Dublin city centre. Guests who enjoyed the celebration of Gusto d’Italia (the flavours of Italy) included television presenter, Cassie Stokes, Spin 103.8’s Doireann Garrihy, stylists Clementine MacNiece and Brian Conway, model Holly Carpenter and more.

Johnny Lynch and his Macroom buffalo bring a taste of Italy to West Cork in new Aldi advert

Johnny Lynch takes centre stage this week in a new advertisement commissioned by Aldi Ireland to showcase its deep commitment to Irish food and Irish farmers. The advertisement tells the story of the quintessentially Italian practice of farming buffalo and creating mozzarella with the unique caveat of it taking place in rural Ireland. Johnny Lynch, Ireland’s only buffalo farmer and producer of artisan buffalo mozzarella, sits astride the 750 kilo “Black Beauty” in the fields of West Cork, greeting and startling a young family enjoying a picnic as a group of nuns on mopeds pass by through country lanes. Using an Italian-themed score to combine the flair of Italy with all the charm of a West Cork setting, the advertisement is voiced by Ardal O’Hanlon.

The White Hag Brewery is to host Ireland’s first International Beer Festival

The White Hag Irish Brewing Company of Ballymote, Co. Sligo has announced it will host an International Brewery Festival on July 29th of this year. The brewery expects a 1,000-strong crowd to attend the event, with 85% of guests expected to come from outside Sligo. Having won the inaugural Oliver Hughes ‘Best Brewery in Ireland’ award from Beoir, the national craft beer organisation, the team at The White Hag have decided to host an innovative beer festival to celebrate. The event will coincide with the brewery’s third Birthday and aims to become an annual event. To learn more, visit thewhitehag.com/hagstravaganza

Careplus Pharmacy wins Innovation and Service Development Award

CarePlus Pharmacy was this week delighted to win the Innovation & Service Development Award at the 2017 Irish Pharmacy Awards. The company received the award following the introduction of digital shelf labelling earlier this year and for its innovative CarePlus App. The award highlights the passion of the CarePlus Pharmacy commitment to look after its customers and recognises the company’s unique approach to providing excellent service to all its customers with the aid of technology.

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