Marketing Bites

The Taste Cork Stand at IFE 2017, London
The Taste Cork Stand at IFE 2017, London

The week in new products, launches and initiatives up and down the country



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23 March 2017

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Tesco launches Mother’s Day Bouquet in aid of Temple Street

image002Tesco has launched a floral bouquet in support of the patients of Temple Street Children’s Hospital. The updated version of the current Temple Street bouquet went on sale at stores nationwide from Monday 20 March. The bouquet is an ideal gift for Irish mammies this Mother’s Day, containing a combination of pink mini gerbera, a mix of purple, pink and white chrysanthemums, a pink rose and a white lily. A donation of €1 per bouquet sold will be made to Temple Street Children’s Hospital. Tesco has raised over €80,000 from its floral bouquets since the project’s launch in June 2016.

The bouquets are on sale at stores nationwide for €10 and are instantly recognisable in their support for Temple Street hospital. Furthermore, the Mums of Temple Street’s little heroes will be shown a little extra love this Mother’s Day, as Tesco Ireland will be delivering bouquets to the hospital this Sunday 26 March.

Cork food producers seize export opportunities at global food event

The Taste Cork Stand at IFE 2017, LondonTaste Cork is a new export programme supported by the Local Enterprise Offices (LEO) in Cork and Cork County Council and Cork City Council. It helps local food businesses to identify potential UK and European market opportunities and supports them in the development of strategies, to help put Cork products onto European shelves. As a key part of this programme, a group of eleven food companies attended this year’s International Food and Drink Event in London from 19-22 March. IFE is one of the world’s largest food and drink trade shows and the Cork businesses had the opportunity to meet face-to-face with over 30,000 attendees including; buyers, retailers, distributors, journalists, food writers and industry experts.

Heineken Light to sponsor tag rugby in two-year deal

HEINEKEN LIGHT 33CL BOTTLEHeineken Ireland has announced that low-alcohol variety Heineken Light will replace Heineken as partner of the Irish Tag Rugby Association. The association’s league will be renamed ‘Heineken Light Tag’ for the next two years and will see local and national competitions feature Heineken Light activity from March through to the end of July. Tag rugby is a growing sport in Ireland across five counties, with participation numbers passing 20,000 in 2016. This is again expected to increase to more than 25,000 in 2017 with over 1,600 teams registered on, including a large corporate client base.

Nominations open for first Irish Food Hero Award

The Irish Quality Food and Drink Awards are now open for entry and calling for nominations for the first Irish Food Hero Award –designed to recognise the unsung heroes of the Irish food sector. The new award is part of the fifth Irish Quality Food and Drink Awards, which recognises excellence in products available to Irish consumers. The year-on-year success of the awards has led to an increase in both categories and events to cater for the plethora of producers who deserve recognition for their work. All retailers, food producers and manufacturers across the Republic of Ireland and Northern Ireland are invited to enter products for the chance to achieve industry acclaim. To learn more, visit

Independent News & Media supports Irish Cancer Society’s Daffodil Day

Jane Last, Head of News at INM with John McCormack CEO of the Irish Cancer SocietyIndependent News & Media, publisher of the Irish Independent, the Herald and more, is contributing to the Irish Cancer Society’s Daffodil Day through support in its publications through the month of March. The Irish Independent has taken the novel step of adapting its masthead to feature the daffodil, a symbol of the fight against cancer in Ireland and around the world. The symbol will also occupy prominent positions on ahead of the 30th anniversary of Daffodil Day on 24 March 2017.




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