Marketing Bites
Each week we take a closer look at some of the week's most notable launches, initiatives and events....
Print2 March 2017
The House of Peroni presents La Primavera
The sights, sounds and smells of Italy will take over Dublin’s Meeting House Square later this month as The House of Peroni Presents: La Primavera on Thursday 30 and Friday 31 March. A celebration of the start of spring and the season’s new bounty, La Primavera is marked in Italy with flower and food festivals which take place during Festa della Primavera. The event will include a two-day pop-up market, at which visitors can enjoy the tastes of Italian springtime, al fresco on the day or later on at home.
Slane Whiskey Distillery: Update
The people behind the under-construction Slane Whiskey Distillery have revealed that the €50m project in Boyne Valley, Co. Meath, on the grounds of the iconic Slane Castle, is nearing completion. The extensive restoration, based around 18th century stables and courtyard, will include a production area and visitor experience.
The Slane Irish Whiskey distillery will open next month, with plans to promote it in the UK, USA and further afield, while Whiskey ageing will commence later this year. This video shows the arrival of some of the industrial pots.
Parkour star Katie McDonnell launches “Made to Move” sessions with Lucozade Sport
Katie McDonnell, a 26-year-old celebrity stunt double and the UK’s leading female Parkour athlete officially launched Lucozade Sport’s ‘Made to Move Sessions’ this week. ‘Made to Move’ Sessions are a series of high-profile events sponsored by Lucozade Sport, which will take place over the next 12 months aiming to champion active lifestyles. To help launch the campaign and demonstrate how bodies are made to move, McDonnell performed a series of parkour stunts against some of Dublin’s most iconic landmarks.Her run through Dublin was captured in this video. To learn more, including how to get involved in Lucozade Sport’s Made To Move Sessions, go to Lucozade Sport Ireland’s YouTube channel here or LucozadeSportIRL on Facebook.
Heineken announces worldwide partnership for Rugby World Cup 2019
Heineken has announced it will be a Worldwide Partner of Rugby World Cup 2019 in Japan. The new agreement with the sport’s governing body, World Rugby, will see Heineken, continue as an official partner of rugby’s leading global tournament. The partnership plays an important role in supporting the brand’s global business growth objectives. Heineken’s relationship with World Rugby – one of the most recognisable and longest-standing partnerships in sport – dates back to 1995. The new deal encompasses Rugby World Cup 2019, Women’s Rugby World Cup 2017 and the World Rugby Awards 2017.
Ireland’s largest ice cream producer launches first branded Irish cream liqueur
The Avondhu Liqueur Company today announced the launch of Cremōr Irish Cream Liqueur, an exciting new entry into the international drinks market. Unlike other cream liqueurs, the unique composition of the Irish-made Cremōr allows it to easily float on any liquid, hot or cold, that is denser than water. The premium liqueur is made with cream delivered daily from the famed dairy pastures of Cork’s Golden Vale, and locally-sourced Irish whiskey. Cremōr is stocked in selected SuperValu and Centra stores nationwide, at €19.99 (RRP), with plans to roll out into the general retail and on-trade in the first half of 2017.
Fyffes Returns to RDS Agri-Careers Fair to launch 2017 Graduate Management Programme
Tropical fruit importer Fyffes is returning to the forthcoming Agri Careers Fair being held at the RDS on March 30th next when the company will launch its 2017 Graduate Management Programme. Following their successful participation in the event last year, Fyffes will have a high-profile presence at the 2017 Fair, their purpose being to open discussions with graduates interested in an international graduate placement. Geared towards those pursuing a career in agriculture, horticulture, agribusiness, agri-technology, engineering or forestry, the Fyffes Graduate Management Programme will see selected students being offered a two-years work placement, including the chance to travel and gain first hand experience working on one of Fyffes farms in Central America.
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