Marketing Bites

Keelings Pancake Tuesday Photocall Photo:Peter Houlihan

A new generation of Irish whiskey, a new car and pancake Tuesday approaches in this week's news and events in marketing


Brand Central

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24 February 2017

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BWG Foodservice exhibits at CATEX for first time in 2017, launching The Chef’s Book 

catezBWG Foodservice is exhibiting at CATEX, the expo for Ireland’s Food & Beverage sector, for the first time this year. The company is using the show to launch its new food service book, The Chef’s Book. The new publication showcases the full range of products and information needed to run a food business including interviews, photos, information on suppliers and calories.

As Ireland’s largest foodservice and hospitality show, CATEX provides BWG Foodservice with an essential platform to promote The Chef’s Book directly to industry buyers.

ZinMobi aims to help clients harness the power of SMS marketing and advertising

ZinMobi has spent the last 6 years bringing the reach of mobile to some of the largest and best known FMCG brands and agencies in Ireland and the UK. The company has observed how effective SMS can be – some brands spend up to 70% of their mobile advertising budget on SMS.

To bring SMS to a wider audience, ZinMobi is launching a product for agencies that can create unlimited campaigns for clients for a small monthly fee. Text-4-Instant-Win and Text-4-Coupon are great ways to engage and excite consumers and ZinMobi wants to put that directly into the hands of its clients.

For a free demo account and further information contact ZinMobi at or call 066 7185721.

Keeling’s marks Pancake Tuesday with visit to Our Lady’s Children’s Hospital, Crumlin

Keelings Pancake Tuesday Photocall Photo:Peter HoulihanIt’s an immensely popular day of fun and indulgence for all, and this Pancake Tuesday Keelings is adding a little more magic to the mix by visiting Our Lady’s Children’s Hospital, Crumlin, with a delivery of fruity pancake treats for the patients there and their families.

And if all of that isn’t enough, Keelings will be on the look out for the best “fruit faces”. A range of prizes are going to be on offer, and the company is asking fans to upload their “fruit face” pictures to facebook, twitter and instagram to win.



WEEE proudly announces Battery recycling hits impressive targets 

*** NO REPRODUCTION FEE *** DUBLIN : 21/2/2017 : BATT’S A RECORD! WEEE Ireland power ahead and smash EU Battery Recycling Target. WEEE Ireland, Ireland’s largest recycling scheme, today announced that they powered through to recycle 812 tonnes, the equivalent of 32 million AA batteries, of waste batteries in Ireland in 2016. Today, with the help of an old friend, Bosco, WEEE Ireland is delighted to deliver a further donation of €50,000 to LauraLynn, bringing its overall donation up to a staggering €285,000 to their charity partner since 2011. Pictured at the announcement is WEEE Ireland CEO Leo Donavon with WEEE ambassador Bosco. Picture Conor McCabe Photography.MEDIA CONTACT : andrea.wubben@humebrophy.comWEEE Ireland, Ireland’s largest battery recycling scheme today announced that it recycled 812 tonnes of batteries in 2016 –  the equivalent of 32 million AA batteries.  With a target to recycle 45% of all batteries placed on the market in Ireland by its members in 2016, WEEE Ireland called on the Irish Public to recharge their recycling habits to help Ireland achieve its target. WEEE has subsequently acknowledged its members’ strenuous efforts on this front: Not only was the target achieved, the Irish public went above and beyond, recycling 11 million more AA batteries than 2015.


Irish Distillers’ master and apprentices unite to create next generation of Irish Whiskey

methodIrish Distillers has introduced Method and Madness, a new range of experimental super premium whiskeys designed to push the boundaries of Irish whiskey. The range comprises a series of unique whiskeys that underpin a continued commitment to experimentation and innovation at the home of Irish whiskey in Midleton, Co. Cork, Ireland.

By harnessing the creativity of Midleton’s apprentices, Method and Madness is also designed to reflect a next generation of Irish spirits, and the curiosty and intrigue that comes with it, while honouring generations of expertise that has come before.

Health and fitness guru Roz Purcell to officially launch WellFest 2017

Health and fitness guru Roz Purcell has joined forces with Wellfest 2017, Ireland’s only health, fitness and wellness festival.  Sponsored by KBC Bank, the event will take place over the weekend of 6 and 7 May in Dublin’s Herbert Park. The festival will see two new areas introduced: WellKids, a dedicated children’s zone, and WellFood, a space dedicated to healthy cooking demonstrations.  The line-up of speakers for the event, will be announced by Purcell at an event at Dublin’s Merrion Hotel on Monday 27th February.

Topaz’s Play or Park winner for January revealed

No Reproduction Fee Pictured is Cork local and Topaz customer Lisa Harte with Topaz Head of Loyalty Paul Guy and SEAT Digital Marketing Manager, Joanne Hurley. Lisa Harte, a customer of Topaz Carrigrohane Road, Cork, is the January winner of Topaz Play or Park. As this month’s winner, Lisa Harte has won herself the stylish SEAT Ateca. For more information on the Topaz Play or Park loyalty initiative or to start playing visit” Pic John SheehanCorkwoman Cailín Lisa Harte drove off in a brand new SEAT as the winner of Topaz’s Play or Park competition for January. Playing her points at her her local O’Reilly’s Topaz in Carrigrohane, Lisa is the proud owner of a brand-new Seat Ateca SUV worth €26,450. Harte, overjoyed with her win, revealed she only started driving lessons recently, and is now more determined than ever to pass her test. As this month’s Play or Park contest continues, Topaz will be awarding one loyal customer the prize of a lifetime: the chance to become an astronaut for the day at the Kennedy Space Centre in Orlando, Florida.




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