L’Oréal Men Expert partners Irish Rugby Football Union
Synergies lie in innovation and high performance which at the heart of both Men Expert and Irish rugby, says L’Oréal
9 March 2009
L’Oréal Men Expert announced last month that it is to become an official supplier to Irish rugby through its sponsorship of the IRFU.
Announcing the sponsorship, Louise Harkness, head of marketing, L’Oréal said: “We at L’Oréal Paris are delighted to have the opportunity to be sponsors of the IRFU. The Irish rugby team and their loyal supporters always bring a huge sense of excitement and anticipation to the game of rugby and we are thrilled to play our part by becoming an official partner.
“We see this partnership as a great fit between two organisations; innovation and high performance are at the core of the L’Oréal Men Expert brand and those values, among many others, are mirrored in Irish rugby.”
L’Oréal Men Expert skincare line is designed exclusively for men of all ages and lifestyles, from L’Oréal Paris.