Galtee gives Neven a rasher

Neven Maguire and Sarah Peak, head of marketing at Breeo Foods
Neven Maguire and Sarah Peak, head of marketing at Breeo Foods

Galtee is sponsoring Irish celebrity chef Neven Maguire’s RTE 1 show ‘Food from the Sun’, on TV screen from Wednesday 18 February

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Brand Central

9 March 2009 | 0

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Galtee is sponsoring chef Neven Maguire’s RTE 1 show ‘Food from the Sun’, which aired for the first time on Wednesday 18 February.

The 13 part cookery series presented by the Blacklion celebrity chef is on at 7.30 pm on Wednesday evenings, providing Galtee with the type of reach and frequency that will create a very high awareness nationally, and offering the perfect synergy for the Galtee brand.

As well as benefiting from an association with Neven Maguire, the Galtee brand will be promoted with stings at the beginning and end of every programme, and on either side of the commercial breaks.

Sarah Peak, head of marketing at Breeo Foods comments: “The association with Neven and the sponsorship of his series offers Galtee the chance to promote its Irish heritage, imaginatively and cost-effectively, taking advantage of Neven’s popularity and role as an ambassador for Irish food.”

 

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