Londis shortlisted at the European Sponsorship Association Awards 2022
Between organic and paid content on social media, Londis achieved a reach of 14.2 million and the engagement rate on Instagram posts was 79.89%
Print7 December 2021
Londis, has been shortlisted in the prestigious 2022 European Sponsorship Association Awards for the brand’s sponsorship of Season 8 of popular RTE programme, Ireland’s Fittest Family.
Shortlisted in the Best Media Sponsorship category, Season 8 of Ireland’s Fittest Family aired in January and February 2021. It was watched by 2.5 million people over the season and enjoyed average viewership figures of 504, 000 per episode. It achieved a season best of 604,000 viewers for the final episode.
Social media performed extremely well with the Londis team creating bespoke GIFS, Instagram polls and customer-engagement competitions. Between organic and paid content, Londis achieved a reach of 14.2 million and the engagement rate on Instagram posts was 79.89%.
Londis is also sponsoring Season 9 of the show, which is currently airing on RTE at 6.30pm on Sunday evenings.
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