Lisa Cannon launches Colour Dash 2019 with Irish Cancer Society and Aldi

Lisa Cannon is an official ambassador for the Aldi Colour Dash
Lisa Cannon is an official ambassador for the Aldi Colour Dash

Aldi to sponsor 5K fun run event for two years

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23 April 2019 | 0

The most colourful event in the Irish Cancer Society’s fundraising calendar is back for 2019, as the society today launched Colour Dash sponsored by Aldi Ireland, with the help of TV personality Lisa Cannon. Cannon, who lost her own mum to cancer, was at Sandymount beach in Dublin to urge dashers of all ages to inject some colour into summer 2019 and sign-up for one of four colour-soaked 5K fun runs.

The four runs will take place in the National University of Ireland Galway Campus, Galway on 9 June, University of Limerick Campus, Limerick on 15 June, Atlantic Pond, Páirc Uí Chaoimh, Cork on 16 June and at Dublin’s Phoenix Park on 23 June. As ‘dashers’ run, jog and walk the course, at each kilometre, they are doused from head to toe in a different colour of powder paint, representing a different type of cancer and cancer survivorship.

All money raised will be used to help the Irish Cancer Society meet increased demand for its free services for cancer patients and their families across the country.

“Colour Dash is a fun way to get some exercise with all your friends and family, and a great way to fundraise to help the 40,000 people in Ireland who will get a cancer diagnosis this year,” said Lisa Cannon. “Most of us know people whose lives have been touched by cancer – I lost my mum in 2008.

“Colour Dash sponsored by Aldi is a one-of-a-kind event that is less about speed and more about a fun colour-filled day that all the family can enjoy. We are hoping as many people as possible will come out to support the events,” she added.

“I encourage everyone to sign up at cancer.ie/colourdash  to help support the fight back against cancer.”

The Irish Cancer Society and Colour Dash received a welcome boost from Aldi which has extended its sponsorship of Colour Dash until 2020. Aldi and its store teams are aiming to raise vital funds for the Irish Cancer Society over the next two years, through a combination of the Colour Dash sponsorship, staff donations and sales of Daffodil Day daffodils and charity cards at Aldi’s 137 stores.

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