Lidl Ireland wins big at Free From Food Awards 2020

Lidl supermarket, Tullamore

Retailer secures Best in Class for healthy bars, bread, rice cakes and snacks

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12 October 2020 | 0

Lidl Ireland racked up 16 wins in total at this year’s Free From Food Awards 2020, including four category winners in staple product groups.

Highlights from Lidl’s expanding gluten-free range include the Deluxe Fruit & Nut Almond, Sea Salt & Dark Chocolate Bar (€2.94) that picked up gold and category winner in the healthy bars category, as well the Cashew, Cherry and Dark Chocolate (€2.94) variant that secured a bronze win.

Lidl’s cookie range has been a long-time customer favourite, and its Deluxe Gluten Free Luxury Triple Chocolate Cookies (€1.79) and Just Free Ginger Cookies (€1.19) were awarded silver and bronze.

Key ranges that customers shopping free from products have always relied on are bread and snacking and Lidl have proved a success in both, with shopper favourite, Just Free Multiseed Rolls taking a triumphant overall category win for bread.

When selecting Lidl’s Just Free range, Kevin Haverty, buying director for Lidl Ireland, explained: “What sets Lidl’s Just Free range apart is our focus on flavour throughout our product selection, and that’s evident in our wins today with the likes of our Just Free Chorizo Tortilla Chips and staple items like our Multiseed Rolls. At Lidl, the differentiator is also that our value proposition rings through to our free from ranges and I’m pleased to see our Just Free Sausages being recognised with the Best Value Award.”

Full list of Lidl award winners:

Brand Product Name Result
Deluxe Deluxe Fruit & Nut Almond, Sea salt & Dark Chocolate Bar GOLD – Category Winner: Healthy Bars
Deluxe Deluxe Fruit & Nut Cashew, Cherry & Dark Chocolate Bar BRONZE
Deluxe Deluxe Gluten Free Luxury Triple Chocolate Cookies SILVER
Just Free Just Free Ginger Cookies BRONZE
Just Free Just Free Multiseed Rolls GOLD – Category Winner: Bread
Just Free Just Free Madeira Cake SILVER
Just Free Just Free Unsweetened Oat Drink SILVER
Just Free Just Free Sweetened Soya Drink BRONZE
Just Free Just Free Corn Cakes GOLD – Category Winner: Rice Cakes
Just Free Just Free Wholegrain Rice Cakes BRONZE
Just Free Just Free Dark Chocolate Rice Cakes MERIT
Just Free Just Free Yogurt Rice Cakes MERIT
Just Free Just Free Chorizo Tortilla Chips GOLD – Joint Category Winner: Snacks
Just Free Just Free Salted Tortilla Chips MERIT
Just Free Gluten Free Sausages GOLD – Best Value Award
Just Free Gluten Free Sausages BRONZE

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