Lidl Ireland signs new deal worth more than €17m with Honeyvale Foods
Honeyvale Foods now supplies Lidl’s 217 stores in Ireland and Northern Ireland, as well as all of its 900 stores in Great Britain
21 December 2022
Lidl Ireland has signed a new contract worth more than €17 million with Tipperary supplier Honeyvale Foods, which will see it provide a range of premium Irish pork and bacon products to more than 217 Lidl stores across the island of Ireland.
Founded in 1940, Honeyvale is part of the family-owned Brett Group that started as a small agricultural merchant selling to farmers in Kilkenny and Tipperary. It has grown over the years to what is now an international supplier of premium pork and bacon.
Fourth generation in the family business, brothers David and John Brett, now operate Honeyvale’s two sites in Cahir and Clonmel, Co. Tipperary.
With a partnership spanning over 15 years between Lidl Ireland and Honeyvale, the latter now supplies Lidl’s 217 stores in Ireland and Northern Ireland, as well as all of its 900 stores in Great Britain. The strong relationship has facilitated export deals to countries including Belgium, Denmark, Greece, Portugal, Slovenia and Poland.
Honeyvale has a growing range of 16 Christmas products available in Lidl Ireland stores including the Deluxe Dry Cured Half Horseshoe Ham and Premium Flavoured Deluxe Topside Ham. It also supplies more than 24 Irish pork and bacon products available as part of Lidl’s core range. These include The Great Taste Award Winning favourites such as Deluxe Dry Cure Applewood Smoked Irish Streaky Bacon Rashers and Deluxe Dry Cure Beechwood Smoked Irish Bacon Medallions.
“Ireland has a portfolio of amazing producers and at Lidl we strive to find premium products that not only taste great, but that are sourced from trusted Irish producers,” said Claire Mulrennan, senior buyer, Lidl Ireland, who said the retailer was delighted to extend its deal with Honeyvale and sign the new contract.
“Our family are committed to bringing the best Irish ham to your dinner table,” said David Brett, managing director, Honeyvale.
“We are involved in every step of the supply chain process. We plant the seeds that produce native Irish wheat and barley. These cereals are then brought to the family mill in Callan, Co. Kilkenny, at harvest time. They are the staple ingredients in the feed used on our family pig farm in Co. Kilkenny. The pork is cured in Cahir, Co. Tipperary, ensuring a quality of craft and distinction in taste in all of our bacon products.
“We are thrilled to sign this latest deal and grow our relationship with Lidl Ireland as it has assisted hugely in the expansion of our business,” Brett added. “To date, we have been able to place our products in the growing network of over 217 stores on the island of Ireland and reach new customers abroad, including a phenomenal reception to our product in the GB market.”