Lidl and Bewleys join forces on own-brand collaboration
Partnership will see iconic tea makers supply Lidl stores nationwide under the retailer's award-winning own brand Fallon’s Tea
26 October 2023
Lidl Ireland has begun a new collaboration with Ireland’s leading coffee and tea company, Bewley’s. The iconic tea makers will supply Lidl stores nationwide under the retailer’s award-winning own brand Fallon’s Tea.
Lidl and Bewley’s started working together more than ten years ago, a partnership which has successfully contributed to developing Lidl’s expanding Fallon’s Tea range.
Bewley’s has worked closely with Lidl Ireland to reformulate the taste, flavours and aromas of Lidl’s own brand tea blends, creating quality Fallon’s tea bags at an affordable price.
Fallon’s award-winning tea range is now available nationwide in three blends:
- Fallon’s Gold Blend (awarded a Blas na hÉireann Gold Award 2022, Silver 2023 & Great Taste Award 2022)
- Fallon’s Original Blend (awarded Great Taste Award 2023)
- Fallon’s Master Blend (Awarded IQFDA 2023)
Lidl’s partnership with Bewley’s in the reformulation and redesign of the Fallon’s range has also made Fallon’s teabags biodegradable when placed in the food-waste bin.
“At Lidl Ireland, we strive to work with trusted Irish brands and local producers to bring the highest quality, affordable products to our customers,” said Rebecca Buchanan, senior buyer, Lidl Ireland.
The reformulation involved “innovating and curating the perfect blends through numerous rounds of tea tasting, encompassing Bewleys leading craftmanship into our products,” Buchanan said, which led to the Fallon’s range receiving “notable awards”.
“We are confident our new Fallon’s Tea blends will be a huge hit with our tea drinking customers nationwide as we are super proud of the awards achieved to date,” Buchanan added.
Commenting on the long-standing relationship with Lidl, Mary McBride, head of Retail, Bewley’s Tea and Coffee Ltd said the group was delighted to work with Lidl on re-developing its range of Fallon’s tea bags.
“Working with one of Ireland’s leading retailers has been an exciting project for our team and we look forward to continuing a lengthy partnership for many years to come,” McBride said.