Drinksology Kirker Greer appoints ex-Molson Coors marketing director
26 October 2023
Rapidly growing global premium drinks distributor, Drinksology Kirker Greer (DKG), has appointed Ali Pickering as its new chief marketing officer, completing its executive team line up.
Ali Pickering brings over two decades of invaluable marketing experience to the DKG team. As marketing director, at Molson Coors, she has amassed a wealth of strategic and brand-building expertise, working with some of the most iconic beer and cider brands across more than 50 markets worldwide.
Pickering’s impressive tenure as marketing director saw her lead a high-performing, engaged team of marketers to create powerful brand strategies, deliver outstanding commercial results, and harness innovation to close gaps in their portfolio, even smashing a few records along the way.
“I am truly excited to join the DKG family as the chief marketing officer,” said Pickering. “DKG has assembled an executive team comprising industry experts, each bringing their unique talents to the table. Together with Steven Pattison, Richard Ryan, Donal McAteer, and Ryan McFarland, we are well-poised to drive DKG’s strategic direction and growth strategy.
“Clearly, my primary focus lies in marketing, where our main objective is to build our exciting portfolio of distinctive brands, through strategic brand development, effective implementation of marketing communication strategies and delivering exceptional brand experiences! We have already put together clear brand, market and people prioritisation models which will enable us to build our brands across our focus markets and global travel retail.”
DKG CEO, Steven Pattison, expressed his enthusiasm for Ali’s appointment, stating: “Ali’s extensive marketing experience and her proven ability to drive innovation and growth in the beverage industry make her an invaluable addition to our team.
“With our new Executive Team in place, we are perfectly positioned to elevate our brands, including Ukiyo Japanese Spirits, Jawbox Gin, Born Irish Whiskey, Bowsaw American Whiskey, and Kadoo Rum, to new heights,” Pattison added.
According to DKG, its Executive Team represents “a formidable force in the drinks industry”, with co-founders and joint CEOs, Steven Pattison and Richard Ryan, Donal McAteer (CFO) and Ryan McFarland (CCO) all heavily experienced in their fields.
“With Ali Pickering joining as CMO, DKG’s commitment to innovation, customer engagement, and future-focused marketing strategies is stronger than ever,” the company states.