Krispy Kreme confirms autumn opening for first Irish store

Teneo PSG has been appointed to manage the doughnut company’s Irish market launch



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14 March 2018

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After months of speculation, Krispy Kreme officially announced today that it will open its first Irish store in autumn 2018. The doughnut company, world-famous for its Original Glazed recipe, is on track to open the doors of its factory store, complete with drive-thru, at a site adjacent to Blanchardstown Shopping Centre.

Hot Light factory

The first Irish Krispy Kreme outlet will be a Hot Light factory store, meaning guests will get to see the fresh doughnuts being created and cooked in-store daily and will also enjoy complimentary Original Glazed doughnuts when the Hot Light turns on.

All 16 varieties of Krispy Kreme’s handcrafted doughnuts will be available in share boxes and individually, alongside Kreme Shakes, tea, coffee and other refreshments.

Planning permission approved

Irish fans of the brand, many of whom have had their first taste of the doughnuts in some of Krispy Kreme’s 1,300 stores worldwide, have been awaiting official confirmation from the brand of the store’s opening date. Planning permission approval for the Dublin 15 store was published by Fingal County Council in January this year, leaving taste buds tingling.

“It is with great excitement that we today announce that the OG of doughnuts, Krispy Kreme Original Glazed, is coming to Ireland this October along with many other delicious flavours for Irish customers to enjoy,” said Alex Drysdale, Ireland country director. “Our Blanchardstown build is under way and we will soon be announcing recruitment details for our Irish operation,” he added.

Teneo PSG appointment

Following a competitive pitch process in February 2018, Teneo PSG has been appointed to handle consumer brand communications and corporate reputation management ahead of the brand’s autumn launch.

Krispy Kreme’s corporate affairs and issues management will be led by Alan Tyrrell, managing director at Teneo PSG, while creative brand communications will be headed up by Tabitha Bourke-Cooney, associate director at Teneo PSG. Teneo PSG’s current client roster includes Dublin Zoo, Topaz, Aer Lingus, Samsung, Center Parcs, Subway, and many others.

“We know this vivacious and accomplished team will help us secure our position within the Irish doughnut market,” said Alex Drysdale on Teneo PSG’s appointment.




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