Kerry launches “Great Culinary Taste” to meet changing consumer needs
Kerry Foods has launched a new project titled Great Culinary Taste, through which it aims to bridge the gap between authentic taste and what is available due to any constraints in cost and scale that may exist in the market.
11 May 2018
Innovation in pre-made meal sales is a challenging area, with a number of constraints such as cost, consumer demand, freshness and margins. To help address these challenges, Kerry Foods has launched Great Culinary Taste, which it calls “a simple approach to help bridge the gap between the great authentic taste that consumers are looking for and what our customers can produce at scale”. The overall objective is to help create dishes that are inspired by the market, fast-track innovation and reduce complexity.
Great Culinary Taste, brings together key elements of the Kerry Taste & Nutrition portfolio of natural, authentic solutions to deliver innovative, clean label foods that are filled with real ingredients. The Great Culinary Taste range includes; plant proteins, natural stocks, infused oils, natural flavours, DairySource-Cream Replacer, natural extracts and marinades, pastes and glazes.
Grace Keenan, Kerry Marketing Manager, Savoury said that the inspiration behind Great Culinary Taste is informed consumers.
“Informed consumers are demanding more from the foods they eat,” Keenan said, “but taste remains a key driver of consumer choice. They want simple, transparent ingredients and reassurances that what they are buying is good for them and their families. This creates complexity for the developers of prepared meals, who need to create taste experiences, at scale and without compromising on labelling or nutritionals.”
To help bring Great Culinary Taste to life, chefs from around Europe, have developed a “toolkit” that can stretch the ingredients already available in a development kitchen, to produce other prepared meal variants and drive costs even lower, by maximising what is already in the larder.
“This approach can help manufacturers introduce a new prepared meal to the market, reinvigorate an existing consumer favourite, or create a richer, more premium taste experience,” according to Thomas Duffin, development chef for Kerry Taste & Nutrition.