Kepak launches loyalty programme for foodservice operators

The Food Alliance loyalty programme offers rewards, charity donations and traning to members
The Food Alliance loyalty programme offers rewards, charity donations and traning to members

Meat supplier Kepak has launched a new online customer loyalty programme that adds an innovative dimension for trade customers when ordering Kepak/Big Al’s Foodservice branded products.



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26 January 2018 | 0

Kepak’s new Food Alliance rewards programme offers selected Kepak foodservice customers such as food-to-go retailers, fast food operators, pubs, restaurants, coffee shops and hotels with points which can be redeemed for a range of personal and business items such as catering equipment, digital marketing tools, spa breaks, family days out, holidays and much more.

Alternatively, operators will have the option of transforming their points into charity donations to Kepak’s chosen partner, the Jack & Jill Foundation. In this case, Kepak will match the donation, adding further incentive.

“We’ve always appreciated repeat business from our loyal customers,” says Bláthnaid Ni Fhátharta, marketing director for Kepak. “The Food Alliance programme now enables Kepak to give back in a meaningful way to those customers, and to thank them for their loyalty to our products.

“Kepak continually explores ways to innovate and deliver solutions that will help foodservice operators drive customer loyalty,” Ni Fhátharta says. “Our research has revealed that a wide range of business focused rewards and services was the most important aspect of a loyalty programme to our members.” As well as the rewards offerings and charity donations, Kepak’s Food Alliance offers a return on excellence, through attending training programmes or participating in market research via surveys. Food Alliance is free to join; to learn more visit or see the video below.

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