Kepak gains access to lucrative US beef burger market
The Kepak Group has become the first ever European meat processor to be awarded USDA approval for the supply and marketing of Irish beef burgers into the US market.
8 October 2019 | 0
Kepak has become the first-ever European meat processor to be awarded United States Department of Agriculture approval for the supply, marketing and distribution of Irish beef in a value-added format of beef burgers into the US market.
The approval was announced at Anuga, the world’s largest trade fair for food and beverages, which takes place in Cologne, Germany. Kepak has been granted access to the enormous US restaurant burger market – currently valued at over $122bn.
The development follows the successful launch in 2017 of the first Irish beef retail brand in the United States, Kepak’s Celtic Beef Company, and means Irish beef in burger patty format will be available in the United States for the first time.
The company says that distribution will initially focus on the New York and Boston markets. John Horgan, managing director, Kepak Group, said the group is excited aboout supplying Irish beef “from Monaghan to Manhattan and Massachusetts”.
“Kepak North America has been busy growing the sales our Irish beef since the launch of our Celtic Beef Company brand,” he said. “This new burger range will enhance our foodservice offering and allow us to build upon the tremendous success we have already enjoyed in retail channels.”