Kepak Group acquires Moy Park plant

Kepak has been granted access to the lucrative US beef burger market

Acquisition further increases Kepak capability in added value cooked products

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8 December 2017 | 0

The Kepak Group has announced that it is to acquire the Moy Park Poppintree facility in Ballymun, Dublin 11, in a deal expected to be completed by the end of December.

The Poppintree factory was custom built in 1995, and has been the subject of significant investment in cooking processes that complement the Kepak Group’s value added business interests. This new investment reflects the continued growth of the Kepak Group, and is its fourth acquisition this year following the JV investment in Greene Farm Fine Foods in Westmeath, and the acquisitions of Kepak Clare and Country Park Foods in the UK.

As well as increasing Kepak’s capability in added value cooked product for ‘Food To Go’, Foodservice, the acquisition will also facilitate the continued growth of its own consumer branded Rustlers products. Rustlers is one of the largest Irish owned food brands with a significant presence in the UK and in Europe.

The Poppintree facility also adds another innovation base to assist Kepak’s expansion plans.

John Horgan, managing director of Kepak Group said that changing consumer tastes is a challenge that requires the company to play to its own strengths. “Increasingly competitive markets and the potential disruption from Brexit, requires an approach that plays to our strengths and invests strategically in acquisitions which deepen our offering,” says Horgan, “especially in the new markets we are developing.

“As an Irish company and one of Europe’s leading food innovators,” he continues, “engaged in processing and marketing a full range of meat proteins in varied formats and presentations, the addition of Poppintree to the Kepak family of facilities further enhances our capability in added value cooked products”.

The facility is also the home of the Walsh Family Foods Spice Burger which has a very loyal customer base particularly in the greater Dublin area.  The site will be renamed Kepak Poppintree, and there are plans to reenergise the marketing of the iconic Spice Burger. There will be no negative impact on staff numbers (approx. 35) currently employed at the plant.

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