Kantar Worldpanel: Tesco regains second place

Retail monitoring agency Kantar Worldpanel has published its figures for the 12 weeks ending 21 May, showing growth in the grocery retail market despite deflation in prices.



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7 June 2017 | 0

Kantar Worldpanel’s latest grocery market share figures show that, while SuperValu remains in the top spot, Tesco has once again edged into second place, which was previously held by Dunnes Stores during the past two studies.

The research shows that SuperValu currently controls 22.5% of the grocery retail market, with Tesco at 22% and Dunnes Stores a fraction behind with 21.9%.

Year-on-year, Tesco’s dominance has in fact fallen, with the supermarket giant having held +0.2% during the same period in 2016. Similarly, Tesco’s shares have fallen by 0.4% while Dunnes’ position is stronger than last year, with a gain of +0.6%.

In broad terms, the value of Ireland’s grocery market has increased by 2.2% over the past quarter compared with last year. As a result, the sector is worth €2.37bn more over the past 12 weeks, up €50m on last year.

Meanwhile, Lidl and Aldi have performed stroingly over the past 12 weeks. Lidl has grown by 2.7%, while Aldi has boosted sales by 4%. The two German discounters now hold 11.4% and 11.2%, respectively.


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