Kantar Worldpanel: Latest supermarket share figures published

SuperValu is holding its lead as the top supermarket in Ireland
SuperValu has once again gained the top spot according to Kantar's latest supermarket share figures

Kantar Worldpanel has posted its latest supermarket share figures for the 12 weeks to 1 January 2017, with some intriguing points to consider.



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18 January 2017 | 0

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The latest figures from retail monitoring agency Kantar Worldpanel Ireland have been published, outlining the market share for Irish supermarkets in the twelve weeks to 1 January 2017.

The overall result is positive: shoppers spent an additional €92m during the Christmas period, an increase of 3.8% year-0n-year.

This increase is explained by the fact that Christmas Day fell on a Sunday in 2016  – which gave shoppers extra time for their last-shopping. As a result, households spent an average of €193 on Christmas Day – €35 more than in 2015. Friday 23rd December was the busiest day of the year for retailers, the report states.


Meanwhile, Dunnes Stores and SuperValu ended the year neck-and-neck in the fight for market share. SuperValu came out on top, with 22.8% of the grocery market against Dunnes’ 22.7%. Tesco was close behind with 22.4% – a drop of 0.5% on its share last year.

Looking further down the list, we see Aldi and Lidl, who ended 2017 with 10.5% and 10.3% of the market respectively.




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