Kantar Worldpanel: Latest supermarket share figures published
Kantar Worldpanel has posted its latest supermarket share figures for the 12 weeks to 1 January 2017, with some intriguing points to consider.
18 January 2017 | 0
The latest figures from retail monitoring agency Kantar Worldpanel Ireland have been published, outlining the market share for Irish supermarkets in the twelve weeks to 1 January 2017.
The overall result is positive: shoppers spent an additional €92m during the Christmas period, an increase of 3.8% year-0n-year.
This increase is explained by the fact that Christmas Day fell on a Sunday in 2016 – which gave shoppers extra time for their last-shopping. As a result, households spent an average of €193 on Christmas Day – €35 more than in 2015. Friday 23rd December was the busiest day of the year for retailers, the report states.
Meanwhile, Dunnes Stores and SuperValu ended the year neck-and-neck in the fight for market share. SuperValu came out on top, with 22.8% of the grocery market against Dunnes’ 22.7%. Tesco was close behind with 22.4% – a drop of 0.5% on its share last year.
Looking further down the list, we see Aldi and Lidl, who ended 2017 with 10.5% and 10.3% of the market respectively.