Kantar: Supermarket sales up as summer arrives late

Dunnes Stores remains Ireland's most popular supermarket, while Aldi and Lidl are still growing
Dunnes Stores remains Ireland's most popular supermarket, while Aldi and Lidl are still growing

Kantar has published its periodical supermarket share index, revealing Dunnes' continued control of the grocery market as well as insight on the growth of the German discounters and slowdown among the other big names in the sector.



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30 July 2019 | 0

Kantar has published the latest round of figures for Ireland’s supermarket share index, covering the 12 weeks to 14 July 2019. Overall, sales in the sector are up 2.7% on the same period last year. While a climb is always encouraging, this is lower than the rate of growth from that period, which experienced a 3.1% increase thanks in part to the soaring summer temperatures and also the FIFA World Cup.

Dunnes Stores has retained the top spot among Irish grocery retailers for a whopping 11th consecutive period. It is also the only one of the “big three” retailers to record year-on-year growth this period, with sales up 6.3% and 21.8% of the market. Now that we’re into the second half of the year, Dunnes’ lead is expected to continue as the market begins to gear up for the Christmas shopping period.

For the first time since March 2017, two Irish retailers experienced a year-on-year decline. Tesco sales dropped 0.8% in the most recent period, leaving it at 21.6%, while SuperValu was down 0.5% and 21.1% of the market.

Meanwhile, Lidl has seen the greatest increase as shoppers have bought more of its premium products, growing to 12.2% of the market, while Aldi’s ambitious store opening programme has seen it grow to 12.5% of the market.

Aldi is now the fastest growing supermarket in Ireland, a development welcomed by Giles Hurley, CEO of Aldi Ireland and UK. “We are delighted to be the fastest growing retailer in Ireland for the 9th month in a row,” Hurley said. “Our Swap & Save advertising campaign is clearly resonating with Irish customers, reminding shoppers about the saving that can be made by swapping their weekly shop to Aldi. Our next group of Irish families have taken the Aldi Swap & Save Challenge and made huge savings on their weekly grocery bill.”

“Shoppers know Aldi will never be beaten on price,” Hurley added. “There’s no compromise on the quality of products and our comprehensive range ensures families can do their full weekly shop including the finest Irish produce.”

Of course, what this means is that Lidl and Aldi’s combined customer base is considerably larger than any of the others, including Dunnes Stores – and that’s not about to change any time soon.


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